E-commerce sales promotion for high quality tools: Hammer maker Picard hits nail on the head with loadbee:
· Interview with Daniel Gasperi, authorised signatory, sales and marketing manager at Picard, about the distribution of sales-promoting product content with loadbee · In e-commerce, product content takes over an advisory and sales promotion role · Tool manufacturer Picard and 300+ brands transfer their product content in their brand's design to the loadbee platform and tailor it according to their CI/CD. loadbee injects the brands' sales-promoting and laid out product content into the sales pages of more than 1,800 online retailers' online shops. · The additional product content
· Store Closures: E-Commerce Replaces Brick-and-Mortar Shops · High-quality product information is vital for retailers: Online shops and manufacturers ofbrand-name products need to provide their customers with relevant product information sothat they can make well-informed purchase decisions.Now that most retailers have been forced to close their doors due to the coronavirus pandemic, commerce is going digital faster than ever. But studies show that 58% of online shoppers abandon their purchases due to lack of product information (iAdvize, 2019). It is difficult to translate in-person
