E-commerce sales promotion for high quality tools: Hammer maker Picard hits nail on the head with loadbee:
· Interview with Daniel Gasperi, authorised signatory, sales and marketing manager at Picard, about the distribution of sales-promoting product content with loadbee · In e-commerce, product content takes over an advisory and sales promotion role · Tool manufacturer Picard and 300+ brands transfer their product content in their brand's design to the loadbee platform and tailor it according to their CI/CD. loadbee injects the brands' sales-promoting and laid out product content into the sales pages of more than 1,800 online retailers' online shops. · The additional product content
· Store Closures: E-Commerce Replaces Brick-and-Mortar Shops · High-quality product information is vital for retailers: Online shops and manufacturers ofbrand-name products need to provide their customers with relevant product information sothat they can make well-informed purchase decisions.Now that most retailers have been forced to close their doors due to the coronavirus pandemic, commerce is going digital faster than ever. But studies show that 58% of online shoppers abandon their purchases due to lack of product information (iAdvize, 2019). It is difficult to translate in-person
· Store Closures: E-Commerce Replaces Brick-and-Mortar Shops · High-quality product information is vital for retailers: Online shops and manufacturers of brand-name products need to provide their customers with relevant product information so that they can make well-informed purchase decisions.Stuttgart, April 8, 2020. Now that most retailers in Germany have been forced to close their doors due to the coronavirus pandemic, commerce is going digital faster than ever. But studies show that 58% of online shoppers abandon their purchases due to lack of product information (iAdvize, 2019). It
