Infographics That Tell a Story (and Other Successful PR Recipes)

Ingredients: · Choose the right topic · Offer something real · Tell a story · Design what’s next · Know your target Preparation Choose the Right Topic. The topic of your infographic should relate to your client’s industry, but it must also be accessible enough to make people want to share. A successful infographic can establish your client or brand as a thought leader in the industry. As such, it should provide interesting information on trends or introduce new statistics people would want to know. Don't focus on something that is too much in the weeds, self-serving,