TouchDown Marketing Teams Up Florida’s Paradise Coast with JamieOliver.com
Florida’s Paradise Coast (Naples, Marco Islands and the Everglades) was looking for a partner with a largely female demographic that could offer large amounts of exposure for the holiday destination, whilst raising awareness and driving bookings. TouchDown the Brand-Dating Agency™ has put them in touch with JamieOliver.com, the official website of celebrity chef Jamie Oliver, to become partners in a joint marketing initiative that went live on 10th September 2010. ‘We’re delighted to be working with JamieOliver.com’ said Oonagh McCullagh, a representative of The Paradise Coast. ‘We will benefit from the exposure to their customers, and it gives us the opportunity to show what The Paradise Coast can offer to UK holidaymakers, so the partnership with JamieOliver.com is perfect, and should drive new bookings.’ The Paradise Coast, Florida are offering a luxury holiday prize worth £4,500 to The Paradise Coast, Florida to users of JamieOliver.com. The competition is being promoted through a competition on JamieOliver.com for one month. The website will further promote the competition through banners, social network and news feeds, and a recipe inclusion. ‘We were delighted to be approached by Touchdown, The Brand Agency’ said XX. ‘Their proposal with JamieOliver.com took into consideration our target audience and our strategic goals. We are excited to be associated with one of the most well-known chefs in the UK and think it will give us high exposure to our target market through the website’s 292,510 members.’ Naples, Marco Island and the western portion of the Everglades make up Southwest Florida’s Collier County – also known as the Paradise Coast. Collier is the largest county in the state of Florida, by land area, yet more than 80% of the vast expanse of land is preserved as park and nature preserve land. An allure of beautiful beach communities surrounded by nature – it’s no wonder the area is referred to as Florida’s Last Paradise. JamieOliver.com is the official website resource of the chef Jamie Oliver. It provides up-to-date news, with hundreds of videos with tips, tricks and useful knowledge for aspiring cooks. Jamie is one of the most well-known chefs in the UK and every single one of his ten books have been Number One best-selling titles in the UK, with over 21M books sold worldwide. JamieOliver.com has 1.4M unique visitors, and 1.8M total visitors a month, with over 7M page impressions. The website has 292,510 registered members and over 80,000 newsletter subscribers.
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