TouchDown Marketing Teams Up Florida’s Paradise Coast with JamieOliver.com
Florida’s Paradise Coast (Naples, Marco Islands and the Everglades) was looking for a partner with a largely female demographic that could offer large amounts of exposure for the holiday destination, whilst raising awareness and driving bookings. TouchDown the Brand-Dating Agency™ has put them in touch with JamieOliver.com, the official website of celebrity chef Jamie Oliver, to become partners in a joint marketing initiative that went live on 10th September 2010. ‘We’re delighted to be working with JamieOliver.com’ said Oonagh McCullagh, a representative of The Paradise Coast. ‘We will