UK'S FIRST MALE GROOMING SUBSCRIPTION SERVICE SET TO IMPROVE RELATIONSHIPS IN THE BATHROOM
The UK’s first male grooming subscription service - launched this week - looks set to rid men of one of their more irritating habits – stealing their partner’s toiletries. Men Are Useless, which delivers a letter-boxed sized, high quality, monthly pack of products, found that over three quarters of men (78 per cent) admit to ‘bathroom theft’ across a range of, sometimes surprising, products. The service, which surveyed hundreds of men across all age ranges, found they frequently run out of toiletries, with the highest proportion (38 per cent) admitting to stealing shampoo, ten per cent their partner’s razor and another seven per cent owning up to using their partner’s toothbrush. Asked to name their most desperate bathroom moments, one in five admitted to washing all over with conditioner, with seven per cent saying they’ve resorted to using washing up liquid. Paul Johnson, Men Are Useless founder, said: “The idea behind Men Are Useless is very clear – we’re here to cover the boring, but important, bits of men’s lives and we’re starting with the UK’s first monthly male toiletry delivery scheme. Let’s face it - men would rather be out there catching baddies or practicing wheelies than browsing the shopping aisles. Our service will bring relief to men and women alike – great brands brought together on a monthly basis either as a way of avoiding that last minute dash to the shops or as a gift for someone useless.” Packs start from £9.99 per month (including delivery) and contain everything from shower gel and shampoo through to razors and shave gel. Gift pack subscriptions are also available. Guy Jeremiah, entrepreneur and Chief Executive of Aquatina, has already joined up. He said: “I love taking care of my appearance but I just don’t have the time to consider which products I need and I never remember to keep the bathroom cabinet stocked up. I love the Men Are Useless idea – it just gives me one less thing to worry about and several less shops to visit.”
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