MOTHERS TAKE CHARGE TO ENSURE STUDENT SONS WASH BEHIND EARS
The UK’s first male grooming subscription service is set to help students look as ‘presentable’ as their mother’s would want – without the need for them to leave the pub for the shops. MenAreUseless.com, which delivers a letter-boxed sized, high quality, monthly pack of bathroom essentials, has found that a large proportion of initial sales have come from mothers of sons leaving for university for the first time. Paul Johnson, MenAreUseless.com founder, said: “We expected most of our delivery boxes to be ordered by men directly, but initial figures suggest many mothers are seeing our