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Guitar Center Manhattan Welcomes Sonomax® sculpted eers™ Custom Molded Earphones During Exclusive December Launch Events

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Groundbreaking Sonomax® sculpted eers™ custom molded earphones launch at Guitar Center Manhattan during exclusive giveaway events on December 10, 2011 and December 17, 2011

MANHATTAN, NY – December 9, 2011 – Sonomax Technologies, Inc. (TSXV: SHH) is excited to announce the debut of sculpted eers™ custom-fitted earphones at Guitar Center Manhattan. Distributed by American Music and Sound (JAM Industries), sculpted eers are now entering the MI&Pro (Musical Instruments and Professional) market. To celebrate the launch, Guitar Center Manhattan (25 W. 14th Street, Manhattan, NY 10011) and Sonomax® are hosting two exclusive giveaway events where fans will have a chance to win one of ten pairs of sculpted eers™ PCS-100 custom-fitted earphones on December 10, 2011 and December 17, 2011 from 1:00-5:00 p.m. EST.

At each event, Guitar Center Manhattan will give away five pairs of the custom-fit earbuds via hourly drawings (10 giveaways total). To be eligible to win, customers must be in-store at the Manhattan location and present at the time the giveaway winner is announced. For attendees who do not find luck in the hourly giveaways, special pricing will be offered on sculpted eers™ products purchased on site during each event.

“Sonomax® is thrilled to be working with American Music and Sound and Guitar Center Manhattan. This is yet another opportunity to reach our sales goals and continue to build sculpted eers™ visibility in the consumer marketplace,” said Nick Laperle, President and CEO of Sonomax® Technologies Inc. “We are looking forward to the special custom earphones launch event that Guitar Center has planned, and anticipate great things from the event, as well as our retail partnership as a whole, as well, growing our partnership with JAM Industries and American Music & Sound.”

The world’s first self-fit custom earphones sculpted eers™ redefine the custom headphones experience, making high performance custom earphones accessible and affordable for everyone, in the comfort of their own home. Using a simple self-fit process, sculpted eers™ custom earphones mold to the unique shape of an individual’s ear canal in just four minutes, providing maximum comfort, exceptional sound, and a secure fit even during vigorous activity.

As this self-fit SonoFit™ Technology is the first of its kind, and unlike anything most consumers have experienced, Guitar Center has organized a fitting area in the Pro Audio Department of the Manhattan store, where customers will have the opportunity to buy and receive help fitting themselves with their very own pair of sculpted eers™ custom-fit earbuds.

For more information about sculpted eers™ products, please visit: http://sculptedeers.com/products/

About Sonomax Technologies, Inc.

Sonomax® is a leader in the product development, research, and licensing of in-ear technologies. With more than 50 patents and trademarks worldwide, Sonomax’s pioneering innovation includes instant custom-fitting earpieces that deliver the most comfortable, protective and sound-enhancing experience in the world. Learn more at http://sonomax.com.

Connect with Sonomax’s sculpted eers™ on Facebook at http://www.facebook.com/sculptedEERS and on Twitter at http://twitter.com/sculptedEERS.

Connect with Sonomax® Technologies, Inc. on Facebook at http://www.facebook.com/SonomaxTechnologies and on Twitter at http://twitter.com/Sonomax_SHH.

About American Music & Sound

American Music & Sound (AM&S) is a leading independent US distributor of Pro Audio, Musical Instruments, and Music Creation Products from the world's finest manufacturers including Allen & Heath, Focusrite, NetCIRA, Hagstrom Guitars, Jay Turser Guitars, Mano Percussion, Ministar Guitars, Nord Keyboards, NovationKeyboards, Phonic, Profile Stands & Tuners, Quik Lok Performance Structures, Studiologic Keyboards, Turbosound, Vestax, Walden Guitars, and WharfedalePro.

About Guitar Center

Guitar Center is the world's largest retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. The retail store subsidiary presently operates 214 Guitar Center stores across the U.S. and is the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. More information on Guitar Center can be found by visiting the Company's Web site at www.guitarcenter.com.

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lotus823
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