PR Agency, lotus823, Secures Contract for EggBods™ by Bluw Toys

Search engine marketing and PR agency, lotus823, winds up and launches integrated SEM and PR plan for EggBods™ by Bluw Toys.

TINTON FALLS, NJ - Bluw Toys has selected lotus823, a search engine marketing and PR agency, to help launch the EggBods™ brand in the US. The creation of an integrated SEM and PR plan for Bluw Toys builds on lotus823’s strength in developing brand visibility for consumer products.

EggBods are the new mix n’ match collectible characters from Bluw Toys. The collection includes a broad range of ‘egg’ characters for boys and girls including Captain Hardboiled, Fireman Scramble, Eggalina Ballerina and Tinkershell. Each character includes an interchangeable head, arms, and accessories so kids can create their very own EggBod.

“EggBods are a fun and retro wind up toy that parents and kids will absolutely love,” said Michelle Knox, CEO of lotus823. “We are going to have an ‘eggscellent’ time working with them.”

About lotus823

lotus823 is an integrated search engine marketing and public relations firm, offering a wide range of services to increase brand visibility both online and offline. With offices in New Jersey and Florida, lotus823 develops and executes customized strategies that produce measurable results, for a diverse base of clients in the U.S. and abroad. Visit http://www.lotus823.com for more information.

Connect with lotus823 on Twitter <http://twitter.com/lotus823> and Facebook <http://www.facebook.com/lotus823>

About Bluw

Bluw specializes in creating groundbreaking toy brands packed with character. Bluw’s other enterprises include the inflatable dress-up brand, AirHedz, and the music toys brand, Mini Rock. Formed in February 2005, Bluw has enjoyed tremendous success in the past three years with a growth rate of over 100% year on year. For more information on Bluw Inc., and its roster of products, please visit: http://www.bluw.com.

Media Contact:

Alecia Shaver

Account Executive

lotus823

alecias@lotus823.com

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