Sonomax® Announces Custom Earphones CBS Radio Integrated Endorsement Trial in Tampa Bay
Award-winning Sonomax® eers™ custom earphones launch on-air and live radio campaign, retailer trial and concert endorsement deal in Tampa Bay
TAMPA, FL – November 16, 2011 – Sonomax Technologies, Inc. (TSXV: SHH) today announced that it is launching sculpted eers™ in Tampa during a 6 week integrated endorsement trial with CBS Radio. Including a high frequency radio campaign, live on-air celebrity DJ endorsements of sculpted eers custom earphones with three Tampa Bay CBS Radio stations: WLLD, WSJT and WYUU, and official sponsorship of WILD 94.1’s Last Damn Show on November 18 and play 98.7’s Play in the Snow Show on December 4, the endorsement deal offers sculpted eers the opportunity to be seen, heard and experienced by tens of thousands of music fans.
“We are thrilled at the opportunity to present sculpted eers to Tampa and central Florida. This CBS trial is another milestone for Sonomax and should be the start of something much bigger,” said Nick Laperle, President and CEO of Sonomax Technologies, Inc. “We are at a point now where the only objective is sales,” added Laperle. “We anticipate the trial to be a opportunity to educate the masses on custom-fitted earphones by bringing sculpted eers to life.”
The highly anticipated radio campaign and concert events provide sculpted eers with the opportunity to get in front of target audiences with a variety of promotional opportunities including pre, during and post concert publicity efforts as well as offering concert-goers the opportunity to purchase sculpted eers live at the events. Additionally, the deal includes a retail partnership with 19 Tampa-area Hearing Center locations until Christmas.
Custom Headphones Redefined
Until recently, custom headphones were reserved for only professional musicians and required an expensive and lengthy process. Sculpted eers custom-fitted earphones redefine the experience, making high performance custom earphones available to everyone, in the comfort of their own home.
Named Best Headphones of 2012 at the CES Innovations Awards, eers custom mold to the unique shape of an individual’s ear canal in just four minutes, providing maximum comfort, exceptional sound, and a secure fit even during vigorous activity. Additionally, the acoustic seal provided by the custom-fit earphones provides an immersive audio experience, regardless of the user’s environment.
For more information about sculpted eers custom earphones, please visit http://sculptedeers.com.
About Sonomax Technologies, Inc.
Sonomax®is a leader in the product development, research, and licensing of in-ear technologies with more than 50 patents and trademarks worldwide. Sculpted eers is the first product to feature SonoFit, Sonomax’s universal fitting system for any in-ear application.SonoFit™offers OEM, ODM and aftermarket clients a broader range of opportunities in customized earpieces for the consumer, industrial, military and health markets. Learn more at http://sonomax.com.
Connect with Sonomax’s sculpted eers on Facebook at http://www.facebook.com/sculptedEERS and on Twitter at http://twitter.com/sculptedEERS.
Connect with Sonomax Technologies, Inc. on Facebook at http://www.facebook.com/pages/Sonomax/139557122757551 and on Twitter at http://twitter.com/Sonomax_SHH.
Katie Foley
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katief@lotus823.com
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