NEW LIFE COVER ADVERT STARRING JULIE WALTERS
Insurance specialist LV= has unveiled Julie Walters as the face of its new 50 Plus plan ad campaign.
The advertisement features Julie Walters backstage in her dressing room, prior to going on set, highlighting the importance of planning for the future as there are no retakes or rehearsals in real life. The new advertisement was designed by creative marketing agency 'redtag' and has hit the nation's screens in January 2012.
Geoff Bates, LV= Life and Pensions Head of Marketing & Analysis, said: We thought Julie would be perfect as the face of our over 50 plan as she’s a much loved personality that people can relate to. We’ve pinned the message around there not being any rehearsals in real life, to help try and encourage people to think about whether they have an adequate life cover plan in place to help their loved ones or pay for their funeral.”
Launched in October 2004, LV=’s over 50s insurance plan is available to all Britons aged between 50 and 80. This over 50s life insurance plan provides guaranteed cover with a cash lump sum payable on death, without the need for a medical or answering any health questions.
Follow this link to view LV=’s new advertisement www.LV.com/50plustv
For further information on LV= go to www.LV.com
-ENDS -
For further information please contact:
Addy Frederick, LV=, 020 8256 6909, addy.frederick@lv.com
Kate Douglas, Lansons Communications, 020 7566 9712, lvlife@lansons.com
Notes to editors
About LV=
LV= employs 5000 people and serves around five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.
When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.
We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.
LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG.
Registered address: County Gates, Bournemouth BH1 2NF. www.LV.com
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