NEW LIFE COVER ADVERT STARRING JULIE WALTERS

Insurance specialist  LV= has unveiled Julie Walters as the face of its new 50 Plus plan ad campaign.The advertisement features Julie Walters backstage in her dressing room, prior to going on set, highlighting the importance of planning for the future as there are no retakes or rehearsals in real life. The new advertisement was designed by creative marketing agency 'redtag' and has hit the nation's screens in January 2012. Geoff Bates, LV= Life and Pensions Head of Marketing & Analysis, said: We thought Julie would be perfect as the face of our over 50 plan