MAG Interactive enters cooperation with Swedish TV show Vem kan slå Anja och Foppa
New QuizDuel launches eight special quizzes where players get to compete against sports legends Anja Pärson och Peter “Foppa” Forsberg in a unique cooperation with the popular TV show Vem kan slå Anja och Foppa.
Stockholm, Sweden - 19 October 2020 - MAG Interactive today announces a unique cooperation between New QuizDuel and the TV program Vem kan slå Anja och Foppa on Sweden’s Channel 5.
During the show’s third season, eight special quizzes will be released in New QuizDuel where users will be able to compete against the famous athletes Anja Pärson and Peter “Foppa” Forsberg. The trivia categories in these quizzes are a mix of general knowledge, history and Anja Pärson’s and och Peter Forsberg’s areas of expertise, alpine skiing and ice hockey.
“We are very pleased and proud of this cooperation with Channel 5 in Sweden and Vem kan slå Anja och Foppa”, says Pär Hedelund, Product Lead of New QuizDuel. “We believe that having the chance to compete against these legendary athletes will offer great value for both our players and viewers of the TV show alike.”
The first quiz - Alpine skiing - will be available to play exclusively on Swedish New QuizDuel from the 25th of October as season 3 of Vem kan slå Anja och Foppa premieres on Discovery’s streaming service Dplay.
“New QuizDuel fits perfectly with Vem kan slå Anja och Foppa, and we believe that our players will appreciate its content. The cooperation is completely in line with our goal to make New QuizDuel into the world’s best trivia experience on mobile. It also shows how interactive content can be combined with classic entertainment in a creative way”, says Daniel Hasselberg, CEO at MAG Interactive.
The TV show Vem kan slå Anja och Foppa has aired on Sweden’s Channel 5 since 2018 and is one of the channel's biggest successes. In the program Sweden’s best athletes compete in different fields against Anja Pärson and Peter Forsberg. In this year’s season, they are challenged by ski legend Ingemar Stenmark and world champion in cross-country skiing Frida Karlsson, among others.
Vem kan slå Anja och Foppa season 3 is available from the 25th of October on Dplay and premiers on Sweden’s Channel 5 Sunday November 8th.
For additional information, please contact:
Tove Bengtsson / Marketing Communications Manager / +46 (0)72-220 73 22 / tove.bengtsson@maginteractive.com
About MAG Interactive
MAG Interactive is a leading mobile game developer focused on casual social games. With passionate, creative teams and a data-driven business model, MAG delivers world-class gaming experiences to millions of players worldwide. MAG's expertise in word games and trivia, has created a catalog of games, including Ruzzle, Word Domination, WordBrain and QuizDuel, that have been downloaded over 250 million times. MAG has offices in Stockholm and Brighton and was listed in 2017 on the Nasdaq First North Premier Growth Market with the ticker MAGI. FNCA Sweden AB is appointed Certified Advisor to MAG Interactive. Email: info@fnca.se. Telephone: +46 (0)8-528 00 399. For more information visit www.maginteractive.com
About Vem kan slå Anja och Foppa
This autumn, one of Dplay's and Channel 5's biggest hits is back when it's time for the third season of Vem kan slå Anja och Foppa. Anja Pärson and Peter Forsberg are two of Sweden’s biggest winners through the ages who have won everything you can win. In the new season, they challenge some of Sweden's best athletes in various disciplines. The pairs who challenge Anja and Foppa in this year's season are: ski legend Ingemar Stenmark and Olympic gold medalist in slalom from PyeongChang 2018 André Myhrer, golf legend Jesper Parnevik and former NHL tough Douglas Murray, ski profiles Emil Jönsson Haag and Anna Jönsson Haag, pole vaulter Angelica Bengts and former tennis professional Jonas Björkman, handball player Isabelle Gulldén and Olympic gold medalist in cross-country skiing Torgny Mogren, football professional on both the Swedish women's national team and Real Madrid Kosovar Asllani together with former football professional Anders Svensson, ski king from Norway Petter Northug and world champion in cross-country skiing Frida Karlsson. The program is led by Jessica Almenäs and Carina Berg. Jonas Karlsson is the expert commentator.
For additional information regarding the TV show, please contact:
Martin Nersin, PR Specialist Sports Discovery, Martin_Nersing@discovery.com
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