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“The number of smart speaker users is growing at a compound annual growth rate of almost 50%. That's faster than any tech product since the smartphone. We believe that voice control will become an increasingly important interface for games in the future,” says MAG Interactive’s CEO Daniel Hasselberg. “As trivia games work particularly well in this context, we are excited to collaborate with the market leader Amazon in bringing our evergreen franchise Quiz Duel to Amazon's Alexa and, thus, offer multi channel access to our brand and content.
Daniel Hasselberg, CEO
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MAG Interactive AB (publ) publishes Interim Report September – February 2022/2023

MAG reached its highest Q2 revenue yet; net sales increased 25% to 96 MSEK, and ARPDAU grew 32% compared to the same quarter last year.Summary of the period December 2022 – February 2023: · The Group's net sales for the period were 96 113 KSEK (76 772 KSEK), an increase of 25 % · EBITDA for the period was 9 826 KSEK (21 541 KSEK) · The Group's game contribution for the period was 42 944 KSEK (54 072 KSEK), a decrease of 21 % · Average revenue per daily active user (ARPDAU) for the period was 7,8 US cents (6,0 US cents), an increase of 32 % · The result per share during the

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2021/2022

MAG shows continued growth in Q4; net sales grew by 29% to 90 MSEK, and ARPDAU increased by 36% compared to the same quarter last year.Summary of the period June 2022 – August 2022: · The Group's net sales for the period were 90,001 KSEK (69,647 KSEK), an increase of 29% compared to the same period the previous year · The Group’s other operating income was 34,120 KSEK (734 KSEK) and includes a write-down of the earn-out to Sventertainment AB (Primetime) of 32,250 KSEK · EBITDA for the period was 37,055 KSEK (21,743 KSEK) · Adjusted EBITDA for the period was 4,719 KSEK (22,987

MAG is supporting the One Special Day charity fundraiser for the sixth consecutive year

On October 7, MAG Interactive is participating in the One Special Day charity fundraiser to support gamers with disabilities.Stockholm, Sweden - September 28, 2022 - MAG lnteractive is proud to support the One Special Day charity fundraiser, which helps gamers with disabilities, for the sixth year in a row. MAG will donate all revenue generated in the UK on October 7 from all games to the fundraiser. One Special Day is an annual charity fundraiser organized by the British non-profit organization SpecialEffect. The donations go to developing technology and building special game rigs that

MAG joins Playing For The Planet for the third consecutive year

In connection with World Environment Day, MAG launches special forest events through the UN climate and gaming initiative Playing For The Planet to highlight the importance of reforestation.Stockholm, Sweden - 7 June 2022 - Today MAG Interactive announces its participation in the UN's environmental program Playing For the Planet Alliance for the third year in a row. MAG’s thematic focus this year is reforestation - the process of planting trees in areas that have been affected by, for example, felling, mining or agriculture. All MAG's live games will activate players by launching special

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2020/2021

MAG recorded its strongest yearly revenue in company history, mainly as a result of continued improved ARPDAU across its portfolio. Net sales in Q4 grew by 26% and ARPDAU increased by 59% compared to the same period last year.Summary of the period June 2021 – August 2021: · The Group's net sales for the period were 69,647 KSEK (55,100 KSEK), an increase of 26% compared to the same period the previous year · EBITDA for the period was 21,743 KSEK (7,664 KSEK) · Adjusted EBITDA for the period was 22,987 KSEK (596 KSEK) (adjustments for EBITDA relate to effects from acquisition costs

MAG Interactive recruits industry veterans as Product Lead and Monetization Lead

MAG appoints mobile gaming veterans Louise Carell as Product Lead for New QuizDuel and Måns Wide as Monetization Lead for the entire organization.Stockholm, Sweden - 9 February 2021 - MAG Interactive announces the hire of two prominent gaming industry figures to leadership positions. Louise Carell joins as Product Lead for New QuizDuel, and Måns Wide will join as Monetization lead for the company. Together they will strengthen MAG's team in both the Stockholm and Brighton studios. Louise Carell has extensive experience working in the gaming industry. She worked at King for almost 10

MAG Interactive AB (publ) publishes Interim Report September – November 2020/2021

Net sales grew by 34% and ARPDAU increased by 43% compared to the same quarter the previous year.Summary of the period September 2020 – November 2020: · The Group's net sales for the period were 62,950 KSEK (47,102 KSEK), an increase of 34% compared to the same period the previous year · EBITDA for the period was 9,290 KSEK (5,029 KSEK) · The Group's game contribution for the period was 38,466 KSEK (31,373 KSEK), an increase of 23% compared to the same period the previous year · Average revenue per daily active user (ARPDAU) for the period was 4.1 US cents (2.9 US cents), an

MAG Interactive (publ) acquires Swedish game developer Apprope

The company expands in the word puzzle category by acquiring the Swedish game studio Apprope.Stockholm, Sweden - 21 December 2020 - MAG Interactive announces today the acquisition of the Swedish game studio Apprope through an initial cash purchase price of SEK 50 million on the day of closing with an additional purchase price of a maximum of SEK 50 million based on profits for the next three years. The purchase is financed through existing cash and bank financing. Closing takes place 4 January 2021. Apprope is a Swedish mobile game developer, founded in 2012. The company develops games

MAG prepares testing of new live mode in New QuizDuel

Starting next week, MAG Interactive will test launch a new live mode in New QuizDuel in the German market.Stockholm, Sweden - 11 December 2020 - MAG Interactive today announces plans to test launch a new game mode with live trivia broadcasts in New QuizDuel. The test launch will begin in the coming week in the game's largest market, Germany. The live mode in New QuizDuel is being developed in collaboration with the live trivia app Primetime, which was acquired by MAG earlier in the year. The game mode in New QuizDuel features a live trivia show with a host. In order to secure

MAG Interactive celebrates its ten-year anniversary with festive game events and nominates Player of the Decade

MAG Interactive celebrates its tenth year by launching special events in six of its games where players can compete to become the MAG player of the decade.Stockholm, Sweden - November 9, 2020 - 2020 MAG Interactive celebrates its tenth year as a company and launches special events in six of its games: New QuizDuel, Wordzee, Word Domination, Ruzzle, WordBrain and WordBrain 2. MAG also announces a unique competition: Players participating in at least five of these exclusive ten-year events compete to be crowned the MAG “Player of the Decade”. In addition to this honorary title, the winner

MAG Interactive enters cooperation with Swedish TV show Vem kan slå Anja och Foppa

New QuizDuel launches eight special quizzes where players get to compete against sports legends Anja Pärson och Peter “Foppa” Forsberg in a unique cooperation with the popular TV show Vem kan slå Anja och Foppa.Stockholm, Sweden - 19 October 2020 - MAG Interactive today announces a unique cooperation between New QuizDuel and the TV program Vem kan slå Anja och Foppa on Sweden’s Channel 5. During the show’s third season, eight special quizzes will be released in New QuizDuel where users will be able to compete against the famous athletes Anja Pärson and Peter “Foppa” Forsberg. The trivia

MAG Interactive supports gamers with disabilities through the One Special Day fundraiser

MAG Interactive donates all UK revenue earned on 2 October towards support for gamers with disabilities.Stockholm, Sweden - 25 September 2020 - MAG Interactive is pleased to announce that the company will donate revenue to the charity fundraiser One Special Day for the fourth year in a row. One Special Day is an annual charity fundraising event held by the non-profit organization SpecialEffect that uses its proceeds to develop technology that helps gamers with disabilities play their favorite games. The 2020 fundraiser will take place on October 2 and is supported by 70 companies, 18 of

New QuizDuel passes 1 million downloads

Successful takeoff for the sequel to the classic quiz gameStockholm, Sweden - 19 May 2020 - MAG Interactive is happy to announce today that New QuizDuel - the sequel to the classic trivia game QuizDuel - has passed 1 million downloads. New QuizDuel was first released in Sweden in November 2019 and was followed soon after by releases in Germany, Italy and France. The game finally launched worldwide on May 5th, 2020. New QuizDuel has since reached a stable position on the top mobile games list in Germany and continues to grow steadily in a large number of markets in Europe. “It’s

New QuizDuel launches globally

The new generation of the classic trivia game releases worldwideStockholm, Sweden - 5 May 2020 - MAG Interactive is delighted to announce the global release of the sequel to the classic trivia game QuizDuel - New QuizDuel - on Google Play and the App Store. Since 2012 QuizDuel has attracted over 100 million players with clever questions and exciting one-on-one matches. It’s MAG's biggest game in terms of active players: with a daily player base of over a million players worldwide, QuizDuel is the leading trivia game in Europe on both iOS and Android. New QuizDuel retains the essence

Wordzee passes 1 million downloads

MAG's newest word game continues to grow and develop with launch of new social featuresStockholm, Sweden - 23 April 2020 - MAG Interactive today announces that the company's newest word game Wordzee passed 1 million downloads just over four months after its global release and continues to grow steadily. Wordzee is MAG's latest social word game, whose original game mechanics combine luck and skill with inspiration from the classic dice game Yatzy. Developed in MAG’s Brighton studio, Wordzee was globally released at the end of November 2019. The game has since then reached top ten in the

MAG donates proceeds to charity fighting against Covid-19

The global earnings from QuizDuel on April 10 will be donated to WHO's COVID-19 Solidarity Response FundStockholm, Sweden - 9 April 2020 - MAG Interactive announced today that the company will donate all global QuizDuel and New QuizDuel proceeds from April 10th to the World Health Organization’s COVID-19 Solidarity Response Fund  in the fight against the coronavirus. With over 100 million downloads, QuizDuel is the largest trivia game in Europe for iOS and Android. It is also MAG's biggest game in terms of daily

Word Domination celebrates 10 million downloads

MAG Interactive's tactical word game reaches milestone - and ranks high on leaderboards worldwideStockholm, Sweden - 5 March 2020 - MAG Interactive is proud to announce that the word game Word Domination has reached over 10 million downloads on Google Play and the App Store! Word Domination is the clever multiplayer word game where users play against each other in exciting real-time word matches. Players compete against each other, attempting to earn the most points over five rounds by creating words on the board. With the ability to use boosters - which gives time-limited bonuses -

QuizDuel passes 100 million downloads

Europe's leading mobile quiz game reaches an impressive milestone.Stockholm, Sweden - 10 December 2019 - Today MAG Interactive is proud to announce that the classic trivia game QuizDuel has passed 100 million downloads! QuizDuel has had a successful run since the game was released in 2012 and is played daily by over a million people worldwide. In Germany the popularity of the app has even resulted in a TV quiz show based on the game, Quizduell im Ersten, which is currently airing its 6th season.  On November 22nd the sequel - New QuizDuel - was soft launched in Sweden. After a

MAG Interactive globally launches the ingenious word game Wordzee

After reaching the top rankings in Sweden, Wordzee is ready to take the world by storm. MAG releases its new word game to a global audience today.Stockholm, Sweden - 28 November 2019 - MAG Interactive announces today that the innovative word game Wordzee will be launched globally on the App Store and Google Play, following a successful soft launch in Sweden and the UK.  Wordzee is an expressive and clever word game where players challenge their brains by competing against each other using letter tiles to form high scoring words on a special board. As an added challenge, filling the

MAG Interactive AB (publ) publishes interim and year end report September – August 2018/2019

Multiplayer games grow and ARPDAU improvesSummary of the period June – August 2019: · The Group's Net sales for the period were 43,109 KSEK (53,740 KSEK), a decrease of 20% compared to the same period the previous year · EBITDA for the period was 5,985 KSEK (-797 KSEK) · The Group's game contribution for the period was 29,547 KSEK (22,849 KSEK), an increase of 29% compared to the same period the previous year · ARPDAU for the period was 2.6 US cents (2.4 US cents). The biggest game QuizDuel increased its ARPDAU compared to the same period last year by around 60% · The

MAG Interactive’s CEO Daniel Hasselberg presents at Redeye Gaming Day 2019

Stockholm, Sweden, 17th May 2019 - Daniel Hasselberg, CEO of mobile game studio MAG Interactive, will present the latest company developments at Redeye Gaming Day on the 24th of May at 11:00 CEST. The presentation will be broadcasted live on: https://www.redeye.se/live/gaming-day-19 Redeye Gaming Day is an annual event hosted by Redeye - who specialize in research-powered investment banking - and is an opportunity for members to learn more about the dynamic companies who comprise the vibrant Nordic gaming industry. The presentation will be available to watch online after the event at:

Word Domination Reaches 5 million!

Swedish developer and publisher MAG Interactive announces that it’s newest game Word Domination, has reached the 5-million download mark.The real-time word game, which has been available on mobile stores since May 2018, has reached the top 10 in the word game category in 116 countries, and shows no signs of slowing down. Word Domination has the highest daily player engagement of any game MAG has ever released, thereby confirming MAG’s new strategy of developing multiplayer games. “I’m thrilled to see Word Domination’s continuous growth, and the pace at which the team is adding new

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