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“The number of smart speaker users is growing at a compound annual growth rate of almost 50%. That's faster than any tech product since the smartphone. We believe that voice control will become an increasingly important interface for games in the future,” says MAG Interactive’s CEO Daniel Hasselberg. “As trivia games work particularly well in this context, we are excited to collaborate with the market leader Amazon in bringing our evergreen franchise Quiz Duel to Amazon's Alexa and, thus, offer multi channel access to our brand and content.
Daniel Hasselberg, CEO
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MAG Interactive AB (publ) publishes Interim Report September – February 2025/2026

MAG Interactive generated 64 MSEK in adjusted net sales, a decrease of 3% compared to Q2 last year. Optimizations in live games improved ARPDAU by 35% year over year.Summary of the period December 2025 – February 2026: · Adjusted EBITDA for the quarter was 16,485 KSEK (18,112 KSEK), a decrease of 1,628 KSEK · The Group's net sales for the quarter were 64,270 KSEK (67,035 KSEK), a decrease of 4% · The Group's adjusted net sales for the quarter were 64,270 KSEK (66,549 KSEK), a decrease of 3% · The Group's adjusted net sales in USD for the quarter were 7,079 KUSD (6,078 KUSD),

MAG Interactive AB (publ) publishes Interim Report September – November 2025/2026

MAG Interactive generated 71 MSEK in adjusted net sales, an increase of 5% compared to Q1 last year. Improvements in live games resulted in stable revenue growth and a significant increase in ARPDAU.Summary of the period September 2025 – November 2025: · Adjusted EBITDA for the quarter was 14,160 KSEK (18,259 KSEK), a decrease of 4,100 KSEK · The Group's net sales for the quarter were 70,749 KSEK (68,995 KSEK), an increase of 3% · The Group's adjusted net sales for the quarter were 70,749 KSEK (67,074 KSEK), an increase of 5% · The Group's adjusted net sales in USD for the

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2024/2025

MAG Interactive generated 77 MSEK in net sales, an increase of 16% compared to Q4 last year. Crozzle significantly contributed to revenue growth and high ARPDAU results.Summary of the period June – August 2025: · Adjusted EBITDA for the quarter was 5,055 KSEK (20,049 KSEK), a decrease of 14,995 KSEK · The Group's net sales for the quarter were 76,817 KSEK (66,484 KSEK), an increase of 16% · The Group's adjusted net sales for the quarter were 76,817 KSEK (64,550 KSEK), an increase of 19% · The Group's adjusted net sales in USD for the quarter were 8,018 KUSD (6,118 KUSD), an

MAG Interactive AB (publ) publishes Interim Report September – May 2024/2025

MAG Interactive generated 63 MSEK in adjusted net sales, a decrease by 7% compared to last year. The company scales up user acquisition in Crozzle, builds on the game’s positive momentum.Summary of the period March – May 2025: · Adjusted EBITDA for the quarter was 12,442 KSEK (18,340 KSEK), a decrease of 5,899 KSEK · The Group's net sales for the quarter were 62,968 KSEK (69,811 KSEK), a decrease of 10% · The Group's adjusted net sales for the quarter were 62,968 KSEK (67,977 KSEK), a decrease of 7% · The Group's adjusted net sales in USD for the quarter were 6,438 KUSD (6,353

MAG Interactive AB (publ) publishes Interim Report September – February 2024/2025

MAG Interactive generated 67 MSEK in net sales in Q2, a decrease of 5% compared to the same quarter last year. Crozzle user acquisition scales up as it grows into MAG’s established portfolio.Summary of the period December 2024 – February 2025: · Adjusted EBITDA for the quarter was 18,112 KSEK (21,406 KSEK), a decrease of 3,295 KSEK · The Group's net sales for the quarter were 67,035 KSEK (70,391 KSEK), a decrease of 5% · The Group's adjusted net sales for the quarter were 66,549 KSEK (68,738 KSEK), a decrease of 3% · The Group's game contribution for the quarter was 46,228

MAG Interactive AB (publ) publishes Interim Report September – November 2024/2025

MAG Interactive generated 69 MSEK in net sales in Q1 with an EBITDA margin of 25%. Net sales decreased 10% compared to the same period last year and increased 4% compared to Q4.Summary of the period September 2024 – November 2024: · Adjusted EBITDA for the period was 17,194 KSEK (19,116 KSEK), a decrease of 1,923 KSEK · The Group's net sales for the period was 68,995 KSEK (76,745 KSEK), a decrease of 10% · The Group's game contribution for the period was 45,304 KSEK (54,864 KSEK), a decrease of 17% · Average revenue per daily active user (ARPDAU) for the period was 6.9 US

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2023/2024

MAG Interactive reports another profitable quarter with improved cash generation. Net sales decreased by 17% compared to the same period last year as a result of lower user acquisition volumes. The annual net sales decreased by 22% with an adjusted EBITDA of 76 MSEK.Summary of the period June – August 2024: · Adjusted EBITDA for the period was 18,829 KSEK (23,713 KSEK), a decrease of 4,885 KSEK · The Group's Net sales for the period was 66,484 KSEK (80,095 KSEK), a decrease of 17% · The Group's game contribution for the period was 47,120 KSEK (53,942 KSEK), a decrease of 13% ·

MAG Interactive AB (publ) publishes Interim Report September – May 2023/2024

MAG Interactive remained profitable in Q3. Lower user acquisition volumes resulted in a decline of net sales by 20% compared to the same period last year. Crozzle proceeds to develop well in soft launch.Summary of the period March – May 2024: · Adjusted EBITDA for the period was 18,185 KSEK (21,971 KSEK), a decrease of 3,787 KSEK · The Group's Net sales for the period was 70,731 KSEK (88,648 KSEK), a decrease of 20% · The Group's game contribution for the period was 48,147 KSEK (57,451 KSEK), a decrease of 16% · Average revenue per daily active user (ARPDAU) for the period was

MAG Interactive AB (publ) publishes Interim Report September – February 2023/2024

MAG Interactive improved its adjusted EBITDA margin in Q2, reaching 27%. Lower user acquisition volumes decreased net sales 25% compared to the previous year. The soft launch of Crozzle shows positive metrics.Summary of the period December 2023 – February 2024: · Adjusted EBITDA for the period was 19,708 KSEK (8,445 KSEK), an increase of 11,263 KSEK · The Group's Net sales for the period was 71,886 KSEK (96,113 KSEK), a decrease of 25% · The Group's game contribution for the period was 53,474 KSEK (42,944 KSEK), an increase of 25% · Average revenue per daily active user (

MAG Interactive AB (publ) publishes Interim Report September – November 2023/2024

MAG Interactive’s EBITDA reached 20 MSEK in Q1, an increase of 20 MSEK compared to the same quarter the previous year. Net sales decreased by 21% as a result of lower user acquisition volumes.Summary of the period September 2023 – November 2023: · Adjusted EBITDA for the period was 19,634 KSEK (3 KSEK) an increase of 19,631 KSEK · The Group's Net sales for the period was 76,745 KSEK (97,327 KSEK) a decrease of 21% · The Group's game contribution for the period was 54,864 KSEK (33,136 KSEK), an increase of 66% · Average revenue per daily active user (ARPDAU) for the period was

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2022/2023

MAG Interactive’s net sales reached 80 MSEK in Q4, a decrease of 11% compared to the same quarter the previous year. Adjusted EBITDA grew to 25 MSEK, resulting in an adjusted EBITDA-margin of 31%. The annual net sales grew to 362 MSEK with an adjusted EBITDA of 58 MSEK.Summary of the period June 2023 – August 2023: · Adjusted EBITDA for the period was 25,010 KSEK (4,719 KSEK) an increase of 20,291 KSEK · The Group's Net sales for the period was 80,095 KSEK (90,001 KSEK) a decrease of 11% · The Group's game contribution for the period was 53,942 KSEK (34,894 KSEK), an increase of

MAG Interactive AB (publ) publishes Interim Report September – May 2022/2023

MAG shows strengthened profitability, with a 16% revenue growth adjusted for a transfer bonus last year. Net sales reached 89 MSEK and ARPDAU grew 22% compared to the same quarter the previous year.Summary of the period March 2023 – May 2023: · The Group's adjusted Net sales for the period was 88,648 KSEK (76,456 KSEK) an increase of 16%. The comparison period is adjusted for a nonrecurring income of 14.7 MSEK and the adjusted EBITDA and result per share relate to the same nonrecurring income as well as revaluation of incentive programs. See note 4 for details · Adjusted EBITDA for

MAG Interactive AB (publ) publishes Interim Report September – February 2022/2023

MAG reached its highest Q2 revenue yet; net sales increased 25% to 96 MSEK, and ARPDAU grew 32% compared to the same quarter last year.Summary of the period December 2022 – February 2023: · The Group's net sales for the period were 96 113 KSEK (76 772 KSEK), an increase of 25 % · EBITDA for the period was 9 826 KSEK (21 541 KSEK) · The Group's game contribution for the period was 42 944 KSEK (54 072 KSEK), a decrease of 21 % · Average revenue per daily active user (ARPDAU) for the period was 7,8 US cents (6,0 US cents), an increase of 32 % · The result per share during the

MAG Interactive AB (publ) publishes Interim Report September – November 2022/2023

MAG reached its highest quarterly revenues yet; net sales grew by 39% to 97 MSEK and ARPDAU increased 38% compared to the same quarter the previous year. Investments in User Acquisition grew to a record 51 MSEK.Summary of the period September 2022 – November 2022: · The Group's net sales for the period were 97,327 KSEK (69,838 KSEK), an increase of 39% compared to the same period the previous year · EBITDA for the period was 3 KSEK (17,133 KSEK) · Adjusted EBITDA for the period was 209 KSEK (16,343 KSEK) (adjustment of EBITDA for the period relates to social contribution costs

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2021/2022

MAG shows continued growth in Q4; net sales grew by 29% to 90 MSEK, and ARPDAU increased by 36% compared to the same quarter last year.Summary of the period June 2022 – August 2022: · The Group's net sales for the period were 90,001 KSEK (69,647 KSEK), an increase of 29% compared to the same period the previous year · The Group’s other operating income was 34,120 KSEK (734 KSEK) and includes a write-down of the earn-out to Sventertainment AB (Primetime) of 32,250 KSEK · EBITDA for the period was 37,055 KSEK (21,743 KSEK) · Adjusted EBITDA for the period was 4,719 KSEK (22,987

MAG Interactive AB (publ) publishes Interim Report September – May 2021/2022

MAG reached its highest revenue in a single quarter in Q3; net sales grew by 12% to 91 MSEK, and ARPDAU increased by 7% compared to the same quarter last year.Summary of the period March 2022 – May 2022: · The Group's net sales for the period were 91,162 KSEK (81,381 KSEK), an increase of 12% compared to the same period the previous year. The period's net sales include 14,706 KSEK relating to a transfer bonus from Applovin. Adjusted net sales are 76,456 KSEK · EBITDA for the period was 25,631 KSEK (15,252 KSEK) · Adjusted EBITDA for the period was 10,965 KSEK (15,409 KSEK) (

MAG Interactive AB (publ) publishes Interim Report September – February 2021/2022

MAG shows its strongest second quarter in company history thanks to continuous improvements of its live games. ARPDAU increased by 23%, and net sales grew by 6% compared to the same period the previous year.Summary of the period December 2021 – February 2022: · The Group's net sales for the period were 76,772 KSEK (72,606 KSEK), an increase of 6% compared to the same period the previous year · EBITDA for the period was 21,541 KSEK (10,332 KSEK) · Adjusted EBITDA for the period was 21,256 KSEK (12,365 KSEK) (adjustments for EBITDA relate to effects from acquisition costs and

MAG Interactive AB (publ) publishes Interim Report September – November 2021/2022

MAG shows double digit growth for the ninth consecutive quarter thanks to continued improvements of the evergreen games in its portfolio. Net sales grew by 11%, and ARPDAU increased by 38% compared to Q1 the previous year.Summary of the period September 2021 – November 2021: · The Group's net sales for the period were 69,838 KSEK (62,950 KSEK), an increase of 11% compared to the same period the previous year · EBITDA for the period was 17,133 KSEK (9,290 KSEK) · Adjusted EBITDA for the period was 16,343 KSEK (9,349 KSEK) (adjustments for EBITDA relate to effects from acquisition

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2020/2021

MAG recorded its strongest yearly revenue in company history, mainly as a result of continued improved ARPDAU across its portfolio. Net sales in Q4 grew by 26% and ARPDAU increased by 59% compared to the same period last year.Summary of the period June 2021 – August 2021: · The Group's net sales for the period were 69,647 KSEK (55,100 KSEK), an increase of 26% compared to the same period the previous year · EBITDA for the period was 21,743 KSEK (7,664 KSEK) · Adjusted EBITDA for the period was 22,987 KSEK (596 KSEK) (adjustments for EBITDA relate to effects from acquisition costs

MAG Interactive AB (publ) publishes Interim Report September – May 2020/2021

MAG reached its highest quarterly revenue in company history with 81.4 MSEK thanks to improved ARPDAU across its portfolio of games. Net sales are up 26%, and ARPDAU increased by 84% compared to the same period last year.Summary of the period March 2021 – May 2021: · The Group's net sales for the period were 81,381 KSEK (64,838 KSEK), an increase of 26% compared to the same period the previous year · EBITDA for the period was 15,252 KSEK (3,404 KSEK) · Adjusted EBITDA for the period was 15,926 KSEK (3,611 KSEK) (adjustments for EBITDA relate to effects from acquisition costs and

MAG Interactive AB (publ) publishes Interim Report September – February 2020/2021

The revenues in Q2 grew by 44% to 72.6 MSEK and ARPDAU increased with 67% compared to the same period last year thanks to an increase in In-App Purchases.Summary of the period November 2020 – February 2021: · The Group's net sales for the period were 72,606 KSEK (50,527 KSEK), an increase of 44% compared to the same period the previous year · EBITDA for the period was 10,332 KSEK (5,059 KSEK) · Adjusted EBITDA for the period was 12,365 KSEK (5,059 KSEK) (adjustments for EBITDA relate to effects from acquisition costs and social contribution costs from revaluation of option

MAG Interactive AB (publ) publishes Interim Report September – November 2020/2021

Net sales grew by 34% and ARPDAU increased by 43% compared to the same quarter the previous year.Summary of the period September 2020 – November 2020: · The Group's net sales for the period were 62,950 KSEK (47,102 KSEK), an increase of 34% compared to the same period the previous year · EBITDA for the period was 9,290 KSEK (5,029 KSEK) · The Group's game contribution for the period was 38,466 KSEK (31,373 KSEK), an increase of 23% compared to the same period the previous year · Average revenue per daily active user (ARPDAU) for the period was 4.1 US cents (2.9 US cents), an

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2019/2020

Net sales grew by 28% compared to the same quarter the previous year.Summary of the period June 2020 – August 2020: · The Group's net sales for the period were 55,100 KSEK (43,109 KSEK), an increase of 28% compared to the same period the previous year · EBITDA for the period was 7,664 KSEK (5,985 KSEK) · Adjusted EBITDA for the period was -1,852 KSEK (5,985 KSEK) (adjustments relate to effects from research and development deductibles, acquisition costs and effects from IFRS16) · The Group's game contribution for the period was 25,662 KSEK (29,547 KSEK), a decrease of 13%

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