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“The number of smart speaker users is growing at a compound annual growth rate of almost 50%. That's faster than any tech product since the smartphone. We believe that voice control will become an increasingly important interface for games in the future,” says MAG Interactive’s CEO Daniel Hasselberg. “As trivia games work particularly well in this context, we are excited to collaborate with the market leader Amazon in bringing our evergreen franchise Quiz Duel to Amazon's Alexa and, thus, offer multi channel access to our brand and content.
Daniel Hasselberg, CEO
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MAG Interactive AB (publ) sells back Primetime to its founder

Today MAG Interactive AB (publ) has sold the operations of the quiz app Primetime back to its founder.Stockholm, Sweden – 13 January, 2025 – MAG Interactive announces that today the company has sold Sventertainment AB and the operations related to Primetime in an asset sale to the founder Martin Palm. The purchase price is 1 SEK, with a potential earnout based on future profits. A conservative valuation of this earnout means it will not be included in the company’s balance sheet. The sale is effective retroactively as of January 1, 2025.In connection with the transaction, all staff and

New QuizDuel to introduce cash prizes to QuizDuel Live

Starting August 15th, MAG will introduce cash prizes to the live game mode QuizDuel Live in the German version of New QuizDuel.Stockholm, Sweden - 10 August, 2021 - Today MAG Interactive announces that from August 15th onward, cash prizes will be introduced to the live trivia mode QuizDuel Live in New QuizDuel in Germany. The live trivia mode QuizDuel Live, was developed in collaboration with Primetime, a leading producer of live trivia games for mobile in Scandinavia, which was acquired by MAG in the fall of 2020. QuizDuel Live was launched in March in the German market. The game

MAG Interactive launches live trivia shows in New QuizDuel in Germany

After a successful test period, MAG launches QuizDuel Live, a game mode with live trivia shows in New QuizDuel. The game mode is now available to all players in Germany.Stockholm, Sweden - 8 March 2021 - MAG Interactive today announces the launch of the new game mode QuizDuel Live in New QuizDuel to the German market. The game mode consists of live quizzes with a host and is designed together with the leader of live mobile game shows in Scandinavia, Primetime, which was acquired by MAG in the fall of 2020. The game mode has been tested on a limited scale since December and is now made

Live mode in New QuizDuel scales up in Germany

MAG expands the rollout of New QuizDuel's new live trivia mode to a considerably larger audience in Germany.Stockholm, Sweden - 25 February 2021 - MAG Interactive announces today that the new live mode in New QuizDuel in Germany will be made available to a greatly expanded audience. In December, technical tests of the new game mode began on a smaller scale in the game's largest market, Germany, and have gradually scaled up since then. The new game mode consists of live quizzes with a host and is designed together with Primetime, which was acquired by MAG in the fall of 2020. The live

MAG Interactive (publ) acquires Primetime

MAG Interactive has entered into an agreement to acquire the Swedish media company Sventertainment AB, the developer of the successful trivia app Primetime.Stockholm, Sweden - 28 August 2020 - MAG Interactive announces today that the company will acquire all shares in Sventertainment AB, purchasing them for a sum of SEK 20 million, with an additional purchase sum corresponding to maximum SEK 80 million based on profit targets for the next three years. Payment is made in cash and is financed through existing cash and cash equivalents. Sventertainment is a Swedish media company

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