Federal-Mogul Motorparts launches retro Ferodo clothing incentive
‘Go Retro with Ferodo’ is the latest addition to the manufacturer’s 2015 promotion campaign
Bradford, UK, 18th February 2015… Federal-Mogul Motorparts has announced a new addition to its exciting 2015 promotion campaign with its ‘Go Retro with Ferodo®’ incentive. Throughout April and May customers purchasing Ferodo products from participating distributors will receive a retro style t-shirt in a limited edition collectable tin.
“We are always looking for new ways to reward customers, and the latest incentive is a perfect celebration of Ferodo’s heritage and its 100 years of innovation,” said Jonathan Allen, Federal-Mogul Motorparts Regional Marketing Manager. “The ‘Go Retro’ campaign is the perfect complement to the expanding Ferodo range and its ongoing commitment to developing the latest braking technologies, such as low and zero copper formulations in its Eco-Friction range.”
There are two different t-shirt designs available in black or white and sizes ranging from medium to extra large. The heavy, 100% cotton t-shirts are presented in stylish retro design tins that are the perfect accompaniment for any garage or collector’s home.
The Ferodo campaign is the second in a series of incentives planned by Federal-Mogul Motorparts throughout 2015. A Champion® promotion ran through January and February and other brands will follow suit, giving customers the opportunity to collect a complete set of ‘Go Retro’ t-shirts and tins.
For more information please contact your local Ferodo distributor, and look out for latest promotions.
About Federal-Mogul
Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company’s aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo®, Jurid® and Wagner® brake products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs more than 45,000 people in 34 countries. For more information, please visit www.federalmogul.com.
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CONTACT:
Leanne Barton of Market Engineering
+44 (0)1295 277050
Leanne.barton@m-eng.com
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