Market Engineering

Market Engineering
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About Us

Market Engineering is Europe’s leading specialist marketing communications agency for the automotive technology sector. Founded in 1990 we have a track record of driving client reputation, sales growth and brand value that spans more than twenty years. Our team of qualified engineers and experienced communication professionals provide a unique level of technical accuracy, market understanding and sector-specific expertise that is unmatched by less focused agencies. Additionally, our approach is always strategic and marketing driven. Basing all our public relations and marketing communications activities on this essential foundation allows us to develop compelling and contagious messages and then accurately, powerfully and cost-effectively communicate them. Our clients comprise many highly respected global organisations including: Vehicle manufacturersTier-1 and 2 automotive suppliersAftermarket component and service providersMotorsport teams, manufacturers and suppliersEngineering consultanciesProviders of specialist automotive products and services including logistics and recruitmentWe are proud to say that many clients have been with Market Engineering for more than a decade, a strong testament to the quality of our work and our commitment to continuous improvement.

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New Champion EON-Titan Spark Plug Range Provides Unsurpassed Coverage

Fri, Jun 24, 2016 11:14 CET

90% car parc coverage from only 18 products; offers performance and durability gains for turbocharged and naturally aspirated applications24th June 2016… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), has launched its new Champion EON-Titan spark plug range. Innovative use of the latest spark plug technology has enabled Champion to consolidate its range, providing leading car parc coverage of 90% with only 18 product references. This enables retailers to improve stock rotation and reduce shelf space whilst still offering market leading vehicle

Champion launches new Winter Warmer promotion for aftermarket

Thu, Oct 01, 2015 11:04 CET

Federal-Mogul Motorparts rounds off a year of exciting giveaways with a range of seasonal Champion prizesBradford UK, 1st October 2015… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), has launched its new Champion Winter Warmer promotion. The giveaway will run through November and December, and is the latest announcement by Federal-Mogul Motorparts regarding its exciting 2015 campaign. Customers buying ignition, wiper or filtration products from Champion will be eligible to receive one of two limited edition packages designed to keep mechanics warm

Champion® enhances its filter range

Tue, Jun 30, 2015 20:57 CET

Champion filters offer adapted for each application and meets OE characteristics and technical specifications30th June, Bradford, UK… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), today announced the re-launch of its complete Champion® filter range. The re-designed products include new features, packaging and a catalogue to support the next generation of Champion filters which are already available in the aftermarket. Champion has added more than 490 new filter products since 2014, resulting in over 1,300 Stock Keeping Units (SKU) across the

New Champion Retail Concept helps improve stockists’ profitability

Wed, Feb 25, 2015 11:50 CET

Optimised Aerovantage range simplifies wiper-blade market, provides over 90% car parc coverageBradford, UK, 25th February 2015… Federal-Mogul Motorparts has announced the launch of its new, high-impact Champion® Retail Concept, which optimises its premium Aerovantage range to make buying wiper blades easier for consumers, whilst maximising revenue for resellers. A carefully chosen stocking profile forms part of a compact, visually striking display, which reaches in excess of 90% of the market. “We have identified a way to make buying wiper blades easier for the customer without

Federal-Mogul Motorparts launches retro Ferodo clothing incentive

Wed, Feb 18, 2015 12:13 CET

‘Go Retro with Ferodo’ is the latest addition to the manufacturer’s 2015 promotion campaignBradford, UK, 18th February 2015… Federal-Mogul Motorparts has announced a new addition to its exciting 2015 promotion campaign with its ‘Go Retro with Ferodo®’ incentive. Throughout April and May customers purchasing Ferodo products from participating distributors will receive a retro style t-shirt in a limited edition collectable tin. “We are always looking for new ways to reward customers, and the latest incentive is a perfect celebration of Ferodo’s heritage and its 100 years of innovation,”

Federal-Mogul Motorparts launches retro Champion clothing incentive

Mon, Dec 08, 2014 18:18 CET

The ‘Go retro with Champion’ campaign is the first of many exciting promotions from the manufacturer planned for 2015Bradford, UK, 8th December 2014… Federal-Mogul Motorparts is launching its exciting 2015 promotion campaign with its ‘Go retro with Champion®’ incentive. From January through to March, customers purchasing Champion products from participating distributors will receive a retro style t-shirt in a limited edition tin. “We are always keen to add value for our loyal customers and this is just one of a series of incentives we have lined up for 2015,” said Jonathan Allen, Federal-

Federal-Mogul Motorparts’ Champion® and Ferodo® Brands Support WorldRecord Drive from Europe to Africa

Wed, Sep 17, 2014 18:07 CET

Challenge4 team aims to complete the ‘Cape to Cape’ challenge in just 10 days and will display the car at AutomechanikaFrankfurt, Germany, 17th September 2014. Federal-Mogul Motorparts, a division of Federal- Mogul Holdings Corporation (NASDAQ: FDML), is supporting Challenge4, a specialist in worldwide automotive projects with Volkswagen (VW) vehicles, in its world record attempt to drive from Nordkapp, Norway (the northernmost point in Europe) to Cape Agulhas, South Africa (the southernmost point in Africa) in less than 28 days. Rainer Zietlow, owner of Challenge4, aims to complete the 17,

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