Champion launches new Winter Warmer promotion for aftermarket

Federal-Mogul Motorparts rounds off a year of exciting giveaways with a range of seasonal Champion prizes

Bradford UK, 1st October 2015… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), has launched its new Champion Winter Warmer promotion. The giveaway will run through November and December, and is the latest announcement by Federal-Mogul Motorparts regarding its exciting 2015 campaign. Customers buying ignition, wiper or filtration products from Champion will be eligible to receive one of two limited edition packages designed to keep mechanics warm this winter.

“It can get a bit chilly in the workshop over the winter months, so our latest giveaway is tailored to combat the elements and keep hard-working technicians warm and well fed,” says Jonathan Allen, Regional Marketing Manager, Federal-Mogul. “The Winter Warmer promotion is part of our 2015 campaign to recognise and reward the loyalty of Federal-Mogul customers. It provides something extra above and beyond OE-quality aftermarket parts and service.”

The Winter Warmer giveaway gives Champion customers the opportunity to receive one of two packages, both contained within stylish, highly collectable and limited edition retro-style tins. The first contains an assortment of tasty instant soups and a warm and comfortable Champion

knitted hat and the second is a ‘Brew Time’ package designed to make every break one to savour: tea bags, coffee, a prized Champion teaspoon and delicious cookies provide nourishment for those with a sweet tooth. 

The incentive is the latest in a series of promotions by Federal-Mogul’s Champion, Ferodo and MOOG brands, and rounds off a whole year of giveaways in 2015. The collectable, retro tin and seasonal reward combination has proved to be a winning combination, and Federal-Mogul looks forward to announcing further promotions in 2016 to reward its customers.

To find out how you can take advantage of Champion’s Winter Warmer promotion, contact your local participating distributor.

About Federal-Mogul

Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.

Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.

Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than

20** of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers. The company’s aftermarket brands include BERU®* ignition systems; Champion® spark plugs, wipers and filters; AE®, FP Diesel®, Goetze®, Glyco®, Nüral® and Payen® engine products; MOOG® steering and suspension parts; and Ferodo®, Wagner®, Beral®, Necto®, Duron®, Jurid®, Stop® and Abex® brake products.

Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.

Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 people in 34 countries. For more information, please visit www.federalmogul.com.

*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH

** All other trademarks shown are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries.
 

CONTACT:               
Richard Doherty at Market Engineering
01295 277050
Richard.doherty@m-eng.com

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