Market Engineering

Market Engineering
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About Us

Market Engineering is Europe’s leading specialist marketing communications agency for the automotive technology sector. Founded in 1990 we have a track record of driving client reputation, sales growth and brand value that spans more than twenty years. Our team of qualified engineers and experienced communication professionals provide a unique level of technical accuracy, market understanding and sector-specific expertise that is unmatched by less focused agencies. Additionally, our approach is always strategic and marketing driven. Basing all our public relations and marketing communications activities on this essential foundation allows us to develop compelling and contagious messages and then accurately, powerfully and cost-effectively communicate them. Our clients comprise many highly respected global organisations including: Vehicle manufacturersTier-1 and 2 automotive suppliersAftermarket component and service providersMotorsport teams, manufacturers and suppliersEngineering consultanciesProviders of specialist automotive products and services including logistics and recruitmentWe are proud to say that many clients have been with Market Engineering for more than a decade, a strong testament to the quality of our work and our commitment to continuous improvement.

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New Solution to Single-Sided Brake for Rail Freight Wagons Now Available From Federal-Mogul Motorparts

Wed, Jul 20, 2016 15:05 CET

Proven K-block brake solution from Jurid® provides improved performance and durabilityGlinde, Germany, 20th July 2016… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation, has launched its new Jurid® K-block friction material for rail freight wagons. Jurid 822, which is a comprehensive evolution of the market-proven Jurid 816M product, provides the K-block solution for state-of-the-art, single-sided 1xBgu brake wagons. Optimised contact surface areas and use of the latest manufacturing techniques also help to reduce wheel and block wear rates by up to 15 percent,

Federal-Mogul Motorparts extends guarantee* on MOOG® chassis components for light vehicles to three years in Europe**.

Thu, May 05, 2016 11:40 CET

MOOG chassis components are tested according to high industry standardsBradford, England, 5th March 2016… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), has extended its guarantee to three years for all MOOG chassis parts and wheel bearings for passenger cars. MOOG uses state-of-the-art R&D and test facilities to develop its products. Starting with the original equipment component as the master, MOOG will re-engineer each part to meet or exceed the master part’s specification. MOOG parts are tested according to the recognized industry standards

MIRA test results show Ferodo® Eco-Friction® brake pads provide best in class stopping performance

Fri, Apr 08, 2016 15:01 CET

Zero-copper brake materials protect road users and the environmentBradford, UK, April 8th… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), has issued test results that show Ferodo® Eco-Friction® low and zero copper brake pads provide greater stopping power compared to competitors’ traditional, copper-based materials. The test was carried out by UK independent proving ground and research consultancy, MIRA. From 100kph, Eco-Friction brake pads are shown to improve the braking performance of a Mk6 Volkswagen Golf, Europe’s bestselling car, by 10%,

Champion launches new Winter Warmer promotion for aftermarket

Thu, Oct 01, 2015 11:04 CET

Federal-Mogul Motorparts rounds off a year of exciting giveaways with a range of seasonal Champion prizesBradford UK, 1st October 2015… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), has launched its new Champion Winter Warmer promotion. The giveaway will run through November and December, and is the latest announcement by Federal-Mogul Motorparts regarding its exciting 2015 campaign. Customers buying ignition, wiper or filtration products from Champion will be eligible to receive one of two limited edition packages designed to keep mechanics warm

MOOG provides workshops with comprehensive guide to wheel alignment and tyre wear

Tue, Sep 22, 2015 15:01 CET

Federal-Mogul Motorparts has released an information bulletin detailing how to check for tyre wear patterns relating to wheel and suspension misalignmentBradford, UK, 22nd September… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), has released its latest MOOG® Easy Solutions Bulletin (ESB) on wheel alignment. It provides an illustrated guide to the common symptoms and causes of abnormal tyre wear and suggests corrective action.MOOG suggests that severe driving incidents and the replacement of steering and suspension components justifies a wheel

Moog launches ‘Snack Time’ incentive

Mon, Apr 27, 2015 17:26 CET

Federal-Mogul Motorparts continues 2015 promotional campaign with its chassis brandBradford UK, 27th April 2015… Federal-Mogul Motorparts has launched ‘Moog® ‘Snack Time’, its latest incentive, as part of its exciting 2015 promotion campaign. Customers purchasing MOOG products, from participating distributors between May and August will receive a selection of appetising snacks in limited edition tins. “We developed our 2015 promotional campaign as a new way to reward our customers and the latest incentive from MOOG is a great way to show our appreciation to them,” said Jonathan Allen,

Federal-Mogul Motorparts opens a test laboratory

Thu, Apr 09, 2015 11:55 CET

The new European lab will increase Federal-Mogul Motorparts’ test capabilities and support the development of new productsKontich, Belgium, 9th April 2015 … Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), today announced the opening of its test laboratory for sealing, engine, filters and chassis components. The new facility is the latest investment by the aftermarket supplier and demonstrates its dedication to providing high-quality products to its customers. The laboratory based in Kontich, Belgium, supports the company’s global test facilities,

Fast and reliable testing of individual steel and ceramic glow plugs

Tue, Mar 10, 2015 14:57 CET

Federal-Mogul Motorparts’ BERU tester provides a more reliable indication of glow plug performance10th March 2015- Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML) has introduced a BERU tester for steel and ceramic glow plugs that eliminates the need to dismantle the component or start the engine. The test equipment is also supplemented by an e-brochure to provide technical support to the user. The BERU workshop tester provides reliable, fast and economical testing, without the need to dismantle the glow plug, or start the engine. It is not

New Champion Retail Concept helps improve stockists’ profitability

Wed, Feb 25, 2015 11:50 CET

Optimised Aerovantage range simplifies wiper-blade market, provides over 90% car parc coverageBradford, UK, 25th February 2015… Federal-Mogul Motorparts has announced the launch of its new, high-impact Champion® Retail Concept, which optimises its premium Aerovantage range to make buying wiper blades easier for consumers, whilst maximising revenue for resellers. A carefully chosen stocking profile forms part of a compact, visually striking display, which reaches in excess of 90% of the market. “We have identified a way to make buying wiper blades easier for the customer without

Federal-Mogul expands its high-quality BERU® PSG Glow Plugs range

Wed, Jan 21, 2015 11:27 CET

Ultra-modern pressure sensor glow plugs enhance engine performance and reduce emissions21 January 2015 – Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML) today announced that BERU®* has once again expanded the range of applications for innovative Pressure Sensor Glow Plugs (PSG) in the aftermarket. The world’s first glow plug to enable precise combustion regulation in real time, is now available as the PSG 006 for the Vauxhall/Opel Astra. Manufactured to OE quality standards, the BERU PSG glow plugs constitute state-of-the-art technology and enable

BERU launches new website

Thu, Dec 11, 2014 17:09 CET

Inclusion of e-catalogue makes finding the correct part quicker and easierDecember 11 2014... Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), has launched a new and improved BERU website. For the first time, it incorporates an e-catalogue that provides users with 24/7 access to the product database, which is updated regularly with New Product Indexes (NPI). The website also includes a new ‘tools and services’ section where users can download and view all catalogues and technical brochures, helping them further identify the correct product

Federal-Mogul Motorparts launches retro Champion clothing incentive

Mon, Dec 08, 2014 18:18 CET

The ‘Go retro with Champion’ campaign is the first of many exciting promotions from the manufacturer planned for 2015Bradford, UK, 8th December 2014… Federal-Mogul Motorparts is launching its exciting 2015 promotion campaign with its ‘Go retro with Champion®’ incentive. From January through to March, customers purchasing Champion products from participating distributors will receive a retro style t-shirt in a limited edition tin. “We are always keen to add value for our loyal customers and this is just one of a series of incentives we have lined up for 2015,” said Jonathan Allen, Federal-

Ferodo, the braking brand of Federal-Mogul Motorparts, launches a new series of technical support materials

Mon, Nov 24, 2014 15:39 CET

Latest materials offer support to installers with their braking replacements24 November 2014, ….Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML) today announced that Federal-Mogul’s premium braking brand Ferodo® has launched its latest support package for installers, including a new competitor test, vehicle-specific installation guide and technical tips. The package provides informative and essential materials to technicians, enabling them to perform their tasks more efficiently and to the highest standards. The package is the latest in a series

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