Federal-Mogul Motorparts launches retro Champion clothing incentive

The ‘Go retro with Champion’ campaign is the first of many exciting promotions from the manufacturer planned for 2015

Bradford, UK, 8th December 2014… Federal-Mogul Motorparts is launching its exciting 2015 promotion campaign with its ‘Go retro with Champion®’ incentive. From January through to March, customers purchasing Champion products from participating distributors will receive a retro style t-shirt in a limited edition tin.

“We are always keen to add value for our loyal customers and this is just one of a series of incentives we have lined up for 2015,” said Jonathan Allen, Federal-Mogul Motorparts Regional Marketing Manager. “The iconic Champion brand goes back to more than 100 years and we are very proud of its heritage here at Federal-Mogul. The brand heavily featured in last year’s Rush film and we wanted to illustrate this retro style in the items that are available.”

There are two different t-shirt designs available in sizes ranging from medium to extra large. The t-shirts are presented in collectable tins that garages can then recycle to hold nuts, bolts and other accessories. 

This is the first of many incentives planned for 2015 from Federal-Mogul Motorparts. Throughout the year the company will also be introducing promotions from its other brands, including Ferodo® and MOOG® with collectable tins included in the package.

For more information please contact your local Champion distributor.

About Federal-Mogul

Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.

Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.

Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components.  The company’s aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo®, Jurid® and Wagner® brake products.

Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.

Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs more than 45,000 people in 34 countries. For more information, please visit www.federalmogul.com.

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CONTACT:

Richard Doherty of Market Engineering
+44 (0)1295 277050
Richard.doherty@m-eng.com

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