New Champion Retail Concept helps improve stockists’ profitability
Optimised Aerovantage range simplifies wiper-blade market, provides over 90% car parc coverageBradford, UK, 25th February 2015… Federal-Mogul Motorparts has announced the launch of its new, high-impact Champion® Retail Concept, which optimises its premium Aerovantage range to make buying wiper blades easier for consumers, whilst maximising revenue for resellers. A carefully chosen stocking profile forms part of a compact, visually striking display, which reaches in excess of 90% of the market. “We have identified a way to make buying wiper blades easier for the customer without