New Champion EON-Titan Spark Plug Range Provides Unsurpassed Coverage
90% car parc coverage from only 18 products; offers performance and durability gains for turbocharged and naturally aspirated applications
24th June 2016… Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), has launched its new Champion EON-Titan spark plug range. Innovative use of the latest spark plug technology has enabled Champion to consolidate its range, providing leading car parc coverage of 90% with only 18 product references. This enables retailers to improve stock rotation and reduce shelf space whilst still offering market leading vehicle coverage.
“By combining several technologies into our EON-Titan spark plug range, Champion is able to cover the vast majority of the car parc through a very limited number of products; it’s the perfect modern retail solution,” says Bert de Haes, Group Product Manager, Ignition, EMEA, Federal-Mogul Motorparts. "Retailers are able to increase sales opportunities while reducing the required investment in terms of stock costs and required shelf space – competitors offer between 68-73% coverage using 17-34 products, so the benefits to retailers and customers are clear.”
OE-quality EON-Titan spark plugs are suitable for naturally aspirated or turbocharged applications, are pre-gapped for optimum performance, and benefit from a range of innovative technologies and the latest manufacturing techniques. For example, the spark plugs use a Formula 1-derived ribless technology that ensures maximum flashover protection and increased strength. The complete range is manufactured using premium materials to ensure reliability, proven durability and improved performance.
For naturally aspirated applications, a machined thermal contour centre electrode for precious-metal performance features, while turbocharged applications benefit from a Platinum fine-wire centre electrode.
The 18 product references that comprise the Champion EON-Titan range are available in four-pack blister packaging or 10-pack carton boxes. The innovative packaging features a QR code to further ease correct part lookup for customers, and also features part-specific initial fitting instructions to provide clarity and improve servicing time.
About Federal-Mogul
Federal-Mogul Holdings Corporation (NASDAQ: FDML) is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than **20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers. The company’s aftermarket brands include BERU®* ignition systems; Champion®spark plugs, wipers and filters; AE®, FP Diesel®, Goetze®, Glyco®, Nüral®and Payen®engine products; MOOG®chassis components; and Ferodo®, Wagner®, Beral®, Necto®, Duron®, Jurid®, Stop®and Abex®brake products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 people in 34 countries. For more information, please visit www.federalmogul.com
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH
**All other trademarks shown are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries.
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