Market Engineering

Market Engineering
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Market Engineering is Europe’s leading specialist marketing communications agency for the automotive technology sector. Founded in 1990 we have a track record of driving client reputation, sales growth and brand value that spans more than twenty years. Our team of qualified engineers and experienced communication professionals provide a unique level of technical accuracy, market understanding and sector-specific expertise that is unmatched by less focused agencies. Additionally, our approach is always strategic and marketing driven. Basing all our public relations and marketing communications activities on this essential foundation allows us to develop compelling and contagious messages and then accurately, powerfully and cost-effectively communicate them. Our clients comprise many highly respected global organisations including: Vehicle manufacturersTier-1 and 2 automotive suppliersAftermarket component and service providersMotorsport teams, manufacturers and suppliersEngineering consultanciesProviders of specialist automotive products and services including logistics and recruitmentWe are proud to say that many clients have been with Market Engineering for more than a decade, a strong testament to the quality of our work and our commitment to continuous improvement.

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Innovative New Software Accelerates ADAS Testing

Mon, Sep 12, 2016 12:36 CET

SENSOR_IG generates realistic, real-time data feeds for sensor models enabling the entire toolchain to be developed in a virtual environmentHertfordshire, UK, 12th September 2016 ... New sensor testing software called SENSOR_IG, from specialist simulator software company rFpro, can generate realistic data feeds, in real-time, for sensor models of cameras, radar, LiDAR and ultrasound sensors. It enables the entire ADAS (Advanced Driver Assistance Systems) toolchain to be tested on a driving simulator with a human driver in control, significantly reducing development times and cost. “When

Cutting the Cost of Real-World Emissions Testing

Thu, Aug 25, 2016 15:47 CET

‘High realism’ software means vehicle manufacturers can use driving simulators to validate real-world emissions performance before building prototypesHertfordshire, UK, 25th August 2016 ... Vehicle dynamics simulation software could cut the cost for vehicle manufacturers of meeting the new RDE (real driving emissions) tests. The software, developed by rFpro for DIL (driver in the loop) simulators, creates such a high level of realism (immersion) that drivers behave in a representative way, giving manufacturers confidence in a car’s emissions performance long before prototype testing can

JSAE 2016 Expo Visitors Sample Virtual Driving Simulator Interacting with Traffic in Real Time

Fri, May 27, 2016 10:44 CET

Simulator demonstration showcases the capability to accurately test ADAS technologies with a member of the public in controlYokohama, Japan, 27th May 2016... Visitors at this week’s JSAE Expo 2016 (Yokohama, Japan) have been able to test ADAS (Advanced Driver Assistance Systems) technologies in a virtual environment with traffic in real time thanks to software from rFpro. The company is demonstrating its technology, which significantly reduces the time and cost of ADAS development, on Concurrent Nippon Corporation’s stand at the show. “The JSAE demo has been a vivid way to showcase our

State-of-the-art Simulation Software Allows More Effective Development of Commercial Vehicle Dynamics

Wed, Jan 20, 2016 11:11 CET

IDIADA, VTI and Hyundai early users of new capability that puts human drivers into the virtual development processHertfordshire, UK, 20th January 2016... For the first time, commercial vehicle makers can simulate vehicle dynamics with sufficient realism to develop control systems, handling and safety systems with a human driver in a virtual environment, thanks to software from rFpro. Previously, simulators were too slow to respond to driver input due to a combination of hardware and software limitations, which restricted their use to human factors studies or ergonomics development. One

MTS works with rFpro to develop innovative new vehicle driving simulator

Fri, Oct 02, 2015 15:46 CET

Proven low latency software complements high performance all-electric platform to provide a turnkey simulator solution with next-generation performanceHertfordshire, UK, 2nd October 2015... MTS Systems Corporation has engaged UK simulator software specialist, rFpro, for its new vehicle driving simulator (VDS). rFpro’s low latency and high bandwidth technology, combined with its high definition road modelling, provides the necessary engineering quality and immersion for realistic evaluation and testing, by a human driver, of ADAS (Advanced Driver Assistance Systems) and vehicle dynamics. MTS’

Digital Road Modelling to accelerate autonomous vehicle and ADAS development

Tue, Jun 02, 2015 11:14 CET

UK specialist to present technical paper on development tool at the Autonomous Vehicle Test and Development SymposiumHertfordshire, UK, 2nd June 2015... A paper outlining the role of digital road models in the virtual testing of autonomous vehicles will be presented at the Autonomous Vehicle Test and Development Symposium (Stuttgart, Germany, 16th -18th June) by specialist software company rFpro. The company’s Digital Road Modelling pipeline was recently voted Development Tool of the Year by Vehicle Dynamics International magazine and is enabling vehicle manufacturers and Tier 1 suppliers

Breakthrough in road surface modelling accelerates vehicle development

Tue, Feb 24, 2015 13:59 CET

New scanning capability enables virtual testing on different test routes and road types with unprecedented realism and speedHertfordshire, UK, 24th February 2015... New surface scanning technology is being utilised by simulator software specialists, rFpro, to produce ultra-accurate digital road models. This capability allows manufacturers to tailor chassis dynamics on ‘global’ vehicles for individual markets, even before prototypes are available, significantly improving development time and costs. “We can capture and reproduce the differences between a frost-damaged Detroit highway, a

New test software moves autonomous vehicles closer to marketNew test software moves autonomous vehicles closer to market

Fri, Dec 12, 2014 11:06 CET

Driving simulator technology helps autonomous systems prove their abilities in a safe environmentHertfordshire, UK, 12th December 2014... New driving simulator software from rFpro, originally developed for Formula 1, will enable vehicle manufacturers to test ADAS (advanced driver assistance systems) technologies more accurately than ever before. The company believes many of the challenges faced by ADAS developers can be reduced by validating the control system response more comprehensively with a driver-in-the-loop (DIL) prior to installation on the vehicle. The upsurge of interest in

Nürburgring circuit modelled for the first time with sufficient accuracy to allow representative engineering simulation

Fri, Jul 18, 2014 17:20 CET

Breakthrough in modelling software will provide vehicle manufacturers with competitive edge against rivals competing for Nordschleife lap recordsHertfordshire, UK, 18th July 2014... Specialist software company rFpro has modelled the entire Nordschleife circuit at the Nürburgring, Germany, with an accuracy never before achieved. The data has been incorporated into the company’s latest simulation software, TerrainServer, and allows real chassis engineering development in a virtual environment with every bump, kerb, ripple and camber from the actual track. “Established simulator technology

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