Danes prefer burgers without red meat

MAX releases its Sustainability Report for 2022. The climate impact per SEK in sales continues to fall for the ninth consecutive year and the proportion of packaging made from renewable materials has risen to 94%. The goal that “one in two burgers sold at MAX will be red-meat-free” has been achieved in Denmark, but we remain a few percentage points short in Sweden, Norway and Poland.MAX has cut the climate impact of its value chain, per SEK in sales, for the ninth year in a row. According to calculations by the World Resources Institute in 2022, MAX reduced the emissions associated with its

The new Supreme Green menu from MAX Burgers is the natural choice for great taste and climate awareness

Following the successful introduction of the Green menu in 2016, MAX is now launching even more plant-based options that make going green the natural choice. The addition of Supreme Green creates an amazing line-up of delicious new flavour combinations plus two new innovations – mung beans and Swedish yellow peas. The launch feeds into the overall goal that one in two burgers sold at MAX will be red-meat-free. “According to the Swedish Society for Nature Conservation, food accounts for 33% of a Swedish household’s climate footprint. So if we are going to save the planet, we

Mourning the loss of Curt Bergfors

It is with great sadness we share that Curt Bergfors, founder of MAX, principal owner and working Chairman of the Board, has passed away on May 8, 2022. He leaves behind his wife, four children, grandchildren, as well as relatives and friends. Curt was a visionary with a wealth of ideas and knowledge, something that has characterized MAX’s development and growth throughout the entire history of the company. His commitment to societal issues and sustainability has also had great impact far beyond the company and the country of Sweden.  - Curt was a beloved husband, father,

MAX Burgers is introducing three Chicken Sandwiches in their all-new Grand Chicken menu

The Chicken Sandwich trend has grown quickly in the USA and MAX Burgers, famously looking for exciting new flavours, is now launching a completely new menu with their take on the trend, Grand Chicken. The new addition is MAX's biggest product launch since 2016 when the Swedish burger chain introduced the Green Family – a line of lacto-ovo vegetarian burgers. The three burgers making up the Grand Chicken menu are stacked with new flavours, never seen at the family-owned burger chain before. The backbone of the new menu, Grand Chicken Sandwich, is an instant classic served with

MAX Burger’s plant-based burger crowned winner in the Quality Innovation Award 2020

  MAX Burgers is one of this year's Swedish winners of the international award Quality Innovation. The award aims to reward innovations and inspire innovators to believe in their ideas, MAX is awarded for the work and development of the plant-based burger Delifresh Plant Beef. The Quality Innovation Award is handed out in 20-some countries and provides innovations attention and opportunity to compare across both national and industry boarders. To win, the innovations must be considered role models in the industry, inspire other innovators, and spread knowledge.  Following

Award winner MAX wants to inspire companies to become Climate Positive

MAX Burgers received “Global Climate Action Award” by the UN at COP25 in Madrid:On December 10th, the Swedish family owned company MAX Burgers received one of this year's UN Global Climate Action Awards. MAX, as the only European company in the Climate Neutral Now category, was awarded for their work with climate positive products, a scalable solution adapted by eight companies already. Now MAX is aiming for inspiring to a movement of climate positive products as well as establishing a global standard for climate positive. Out of 670 nominations, UNFCCC* 

The UN praises MAX and climate positive

On September 26, the UN announced that the Swedish family company MAX Burgers is one of the winners of this year's Global Climate Action Award and the only European company in the category "Go Climate Neutral Now". MAX is praised for its work with climate positive, which is highlighted as a solution for the climate that works for other companies to follow. The initiative behind the award is Momentum for Change, which is part of the work of Global Climate Action within the UN Climate Change Secretariat. From this year's record number of nominations, 15 award winners were

Fifth MAX opening in Poland

On August 14, the residents of Poznań will be able to taste Swedish burgers. On this day at 10.00 am on Hetmańska Street 82a the first MAX Premium Burgers restaurant will open. Everyone interested in the unique menu of the Swedish chain will be able to chose from a wide range of classic, vegetarian and vegan options.– Since the beginning of our activities in Poland in 2017 we have been warmly welcomed by the Poles. This makes us approach the next investments with even more enthusiasm and we continue to develop. The opening of the MAX restaurant in Poznań, which is the fifth one in Poland

MAX’s menu grows with new innovation- Launches plant-based burger, Delifresh Plant Beef

  On May 23rd, MAX Burgers is launching a self-developed burger that looks and tastes like meat, but is made from plant-based protein: Delifresh Plant Beef. It’s a unique Swedish innovation that has been developed under the leadership of head chef Jonas Mårtensson. The initiative is a big step forward in MAX’s work to reduce its climate impact – without backing down on taste and quality. MAX’s goal is for 50 per cent of sold meals in 2022 to be comprised of something other than red meat, and to date, sales are close to 40 percent. Now the burger chain is stepping up both its

Cool Food Pledge Broschyr

The world´s first climate-positive burgers to be launched

Swedish MAX Burgers (MAX) may not be well-known outside of their growing collection of restaurants across Europe and the Middle East, but has found a way to create a menu for their 130 restaurants that actually removes carbon dioxide from the atmosphere. During the Sustainable Brands conference in Vancouver, on June 5th, MAX officially launches their climate-positive burgers and as of June 14th, every single bite of a MAX burger will actually help fight climate change.  “The reasoning behind the launch of climate-positive burgers is simple: climate change on our planet is out

Max Challenges American Hamburger Industry

In the coming days, much of the world’s hamburger industry will be in Chicago for the international fast food fair, NRA Show 2016. In an open letter in Saturday’s Chicago Tribune, Swedish hamburger chain Max challenges the industry to begin its climate adaptation, and shows that doing so is also good for the bottom line. As noted at the Paris Climate Change Conference at the end of 2015, meat production has a major impact on our climate. “If we are part of the problem, we have a responsibility to be part of the solution” says Richard Bergfors, CEO of Max Hamburger Restaurants. “As a

MAX a sustainable brand

Once again Max Hamburgers has been awarded for most sustainable brand within the business.The Sustainable Brand Index 2015 was presented today and Max ended up on 19th place out of a total of 253 brands.

Max continues growing in Norway

Today, March 17, Max opens its forth restaurant in Norway. The plans are to continue growing on the Norwegian market and the goal is to have restuarant in the future.The first restaurant opened in Norway year 2011. The new restaurant have over 100 seats inside and another 100 outside.