Introducing the world’s first Big Mac lifestyle collection
Today is the world premiere of the first Big Mac lifestyle collection at the McWalk fashion show in Stockholm, Sweden. The collection is a tribute to the most popular burger in the world and requested by the fans. The McWalk fashion show is part of a global initiative by McDonald’s, known as imlovinit24.During today’s fashion show at the Gallerian Shopping Mall in Stockholm – the McWalk – the world’s first Big Mac lifestyle collection is presented, introducing a completely new line with the Big Mac pattern. The collection has been developed following the success with the Big Mac Thermals