Mediatude AB merges with Ericsson Mobile Advertiser Spin-out!

Mediatude AB merges with Ericsson Mobile Advertiser Spin-out! Mediatude AB will merge Ericsson's Mobile Advertiser product into its product offering and will now be able to offer the market a complete turnkey solution for mobile marketing. The Marketing industry has a clear need for efficient marketing channels and continuously seeks new media channels with proven efficiency. The mobile service providers find themselves in a unique position to take an active role in the market by offering advertisers a new efficient media channel. Mobile Advertiser is a technical platform for mobile marketing that was developed by Ericsson. "With Mobile Advertiser as part of our product offering, we will now be able to offer a complete turnkey solution, that combines professional services with the technical platform for mobile marketing", says Mats Eriksson, CEO Mediatude AB. Mediatude will focus exclusively on providing platforms, tools and services to enable mobile marketing. Mediatude's market position is to be the leading technology provider within profile-based mobile marketing. Mediatude will also work as a trailblazer and take the leading role when it comes to interactive solutions and permission-based marketing. Mediatude will by the merger strengthen the relationship with Ericsson by a distribution agreement. This means that Mediatude will be able to use Ericsson's global distribution network and that Ericsson will be able to sell Mediatude's services. "Ericsson Business Innovation believes that Mobile marketing will play an important role in generating new business in the mobile industry and that Mediatude will be a market leader in this area," says Jöran Hoff, CEO of Ericsson Business Innovation AB. FOR FURTHER INFORMATION, PLEASE CONTACT Hanna Riberdahl Director Marketing & Sales Mediatude AB + 46 8 678 53 29 hanna.riberdahl@mediatude.com Donya Ekstrand Director Marketing Communications Ericsson Business Innovation + 46 70 557 4962 donya.ekstrand@inn.ericsson.se ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/10/24/20011024BIT01390/bit0001.doc http://www.waymaker.net/bitonline/2001/10/24/20011024BIT01390/bit0001.pdf