Mediatude AB merges with Ericsson Mobile Advertiser Spin-out!
Mediatude AB merges with Ericsson Mobile Advertiser Spin-out! Mediatude AB will merge Ericsson's Mobile Advertiser product into its product offering and will now be able to offer the market a complete turnkey solution for mobile marketing. The Marketing industry has a clear need for efficient marketing channels and continuously seeks new media channels with proven efficiency. The mobile service providers find themselves in a unique position to take an active role in the market by offering advertisers a new efficient media channel. Mobile Advertiser is a technical platform for mobile