Better with Less – Design Challenge finalists announced
Metsä Board Corporation press release 02.05.2018
The international packaging design competition Better with Less – Design Challenge, organised by Metsä Board was created to find new environmentally-friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. The competition was launched in November and by the time it closed at the end of March 2018 there had been an impressive 302 design concepts entered from 38 different countries.
The competition jury included several renowned packaging design experts who now have selected the following ten finalists:
Janne Asikainen - Koepala Cup Pocket™
Jeroen Caelen - Plastic banning toilet roll
Abdullah Cam - Moisture Face Creme Cosmetic Package
Insik Chung - ECO cake tray
Alessandro Grossi - Playing nature
Gerlinde Gruber - Fune - Sushi take-away
Sī Míng Guì - A scarf which can be turned into a hanger
Yukihiro Hozumi - Paperboard pocket tissue case
Pawel Krawczugo - Twist
Iiro Numminen - Stretching inner part
The chairperson of the competition jury, Cyril Drouet, Design & Innovation Director, Metsä Board, summarised the feedback from the other jury members: “We were very impressed with the variety and quantity of entries from so many countries. This truly shows how designers across the world are genuinely engaged in driving a change for more sustainable packaging. It’s encouraging to see so many fresh approaches designed to replace traditional plastic packaging with renewable materials, such as paperboard.”
The main prize for the Better with Less – Design Challenge is EUR 10,000. The competition was also open to students, and Metsä Board will be offering an additional prize of an internship for one student with its packaging services team in Shanghai. The overall winner and winner of the student internship will be announced by end of May 2018.
All the ten finalists are featured on the competition website, betterwithless.org and there is also an opportunity for the public to vote for their favourites.
For further information, please contact:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com
Metsä Board
www.metsaboard.com
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
www.metsagroup.com
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in nearly 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.
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