Double success for Metsä Board at prestigious iF Design Awards
Metsä Board Corporation press release 13 March 2017
Metsä Board’s highly creative designs achieved a double success at this year’s iF Design Awards. T2 Mini Fruit Tea packaging won an iF Design certificate for ‘Beverages’ and the company’s own innovative Elevated drink box won another iF Design certificate for ‘Independent Packaging’. Both packaging designs were created by Metsä Board’s design team.
Cyril Drouet, Design and Innovation Director at Metsä Board, stated: “We are delighted with this level of recognition. iF Awards reflect our primary aim of helping customers enhance brand value by delivering sustainable, safe and innovative paperboard based packaging solutions.”
The T2 Mini Fruit tea packaging needed to be both structurally and visually innovative to stand out from the crowd. The designs reflect in an exciting way the new flavours in the T2 Mini Fruit Tea range, with each flavour packed in a particular fruit shaped box: banana bake, watermelon sorbet, Turkish apple and peach. These uniquely shaped boxes also have an unusual and eye catching opening mechanism. The design is printed on the reverse side of Metsä Board’s fresh fibre paperboard to echo the natural feel of the fruit and to give the boxes a softer texture. Metsä Board created the structural design while T2 design team managed the graphical part.
Metsä Board was also recognised for its ground-breaking Elevated drink box (EDB) design. Designed and patented by Metsä Board, the new design provides an easy and convenient way for consumers to enjoy beverages. Thanks to our elevated base design, the box doesn’t have to be placed on the edge of a table anymore but can be placed anywhere. The box does not take up additional shelf space in-store as the elevated base is inside the packaging, ready for assembly by the consumer before use. When empty, the plastic bag is easily removed from the box, helping with material separation for recycling.
For over 60 years, the iF Design Award has been recognised the world over as a label for design excellence. The international high-profile jury assessed more than 5,500 entries from 59 countries to determine who would receive this coveted seal of design excellence.
For further information:
Marjo Halonen, VP Communications
Mobile: +358 (0)50 598 7046
Cyril Drouet, Design & Innovation Director
Mobile +86 135 2428 2445
Metsä Board is a leading European producer of folding boxboards and white linerboards made from fresh fibres. Its lightweight paperboards are developed as the perfect fit for consumer goods, retail-ready and food service packaging. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, converters and merchants. In 2016, the company’s sales totalled EUR 1.7 billion, and it has approximately 2,500 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 4.7 billion in 2016, and it employs approximately 9,300 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.
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