Lidloc from Metsä Board breaking new ground in paperboard cup design
Metsä Board Corporation press release 7 March 2017
Metsä Board, part of Metsä Group, presented a revolutionary new paperboard cup design concept called ‘Lidloc’ for the first time at the Packaging Innovations Exhibition held in Birmingham, United Kingdom, on 1–2 March.
The Lidloc patented design is based upon an extension to a standard cup structure that folds and locks into an integrated lid. This innovative design completely removes the need for a separate plastic lid and will re-invent how paperboard cups are produced, consumed and recycled.
Cyril Drouet, Metsä Board’s Design & Innovation Director has worked closely on this exciting project with his design team and recently presented the Lidloc concept to an invited audience at the Packaging Innovations exhibition. He explains the benefits of this innovative design: “We have designed this to be a one-piece construction that removes the need for a separate plastic lid. It is easy to fold and assemble with a secure lid-locking design. The integrated lid is spill proof and offers extra branding power as it can be printed as one piece with the rest of the cup. The lid also contains an integrated ‘sip’ mechanism for hot beverages as well as being ideal for cold drinks with a straw.”
Lidloc is an example of how Metsä Board is supporting customers to enhance their brands by delivering sustainable and innovative packaging solutions. All Metsä Board’s paperboards are made from a renewable resource – fresh fibres. The fibres are of known origin and they help ensure purity and brightness of appearance.
Link to photos
For further information:
Cyril Drouet, Design & Innovation Director
Mobile +86 135 2428 2445
E-mail cyril.drouet(at)metsagroup.com
Metsä Board
www.metsaboard.com
Metsä Board is a leading European producer of folding boxboards and white linerboards made from fresh fibres. Its lightweight paperboards are developed as the perfect fit for consumer goods, retail-ready and food service packaging. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, converters and merchants. In 2016, the company’s sales totalled EUR 1.7 billion, and it has approximately 2,500 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
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Metsä Group
www.metsagroup.com
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 4.7 billion in 2016, and it employs approximately 9,300 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.
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