M-real launches two new double-coated Kemiart kraftliners giving POS displays and retail-ready packaging richer colours and enhanced gloss
M-real, the global market leader in coated white top kraftliners, has launched two new double-coated grades: Kemiart Graph+ and Kemiart Lite+. The double coating provides a smoother and glossier surface, enhancing printability with improved ink laydown, brighter colours and more accurate detail. The new grades are
ideal for retail-ready packaging, point-of-sale and promotional displays and other high-end packaging applications.
Kemiart Graph+ has been developed for flexo preprint, as well as offset, screen and water-based inkjet printing; Kemiart Lite+ is designed for flexo postprint. They join Kemiart Ultra and Kemiart Brite in a range that has a linerboard suitable for every application.
“The promotional role of corrugated packaging in retail stores continues to grow, as consumers are attracted by high quality but sustainable packaging,” says Risto Auero, VP Sales Linerboards, M-real Paperboard. “At the same time, brand owners are looking for accurate colour reproduction combined with excellent print results. Customer trials with the new grades have provided results beyond our expectations, especially in ink density and gloss.”
The launch of the double-coated products follows a EUR 16 million investment by M-real in upgrading the coating section at the Kemi mill in Finland, completed successfully in October 2011.
The M-real Kemiart kraftliner range has a product that provides optimum results with every print technology: flexo pre and post print, offset, inkjet or screen printing. Made from fresh forest fibres, they have good consistency that enables smooth running in printing and corrugating lines. Their light weight, combined with strength and flexibility, means that lower weight grades can be specified, providing both cost and sustainability advantages. All Kemiart products are safe to use with fresh fruit and vegetables, and are frequently specified for products including processed food, drinks, consumer electronics, DIY and garden tools, glassware, toys, footwear and cut sheet paper.
Link to photo: http://databank.metsaliitto.com/?cart=62-fhakbdhjml&l=FI
The Kemiart range includes:
Kemiart Graph+ (115–250 g/m2)
A double-coated white top kraftliner specially developed for flexo preprint, offset, screen and water-based inkjet printing. Kemiart Graph+ enables the printing of detailed half-tone pictures and colours with superb gloss and colour density.
Kemiart Lite+ (130–200 g/m2)
A double-coated white top kraftliner for flexo postprint, Kemiart Lite+ offers high converting productivity and enables the printing of half-tone pictures with excellent gloss and colour density.
Kemiart Ultra (135, 175 g/m2)
A coated white top kraftliner especially designed for high-quality in-line and conventional flexo postprint, Kemiart Ultra provides excellent total productivity in corrugating and printing.
Kemiart Brite (110–200 g/m2)
A white top kraftliner for flexo printing, Kemiart Brite offers high strength even in low basis weights and strength stability in different climates. Ideal for retail packages with large colour-printed areas and line pictures that require excellent contrast.
For further information please contact M-real Paperboard:
Tiina-Liisa Salomaa, Marketing Communications Manager
Tel. +358 (0)50 5989177
E-Mail: tiina-liisa.salomaa(at)m-real.com