Metsä Board designs new Arctic Blue Gin package with holographic Northern Lights flare
Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, has designed the Arctic Blue Gin package with an impressive holographic design inspired by the Northern Lights. Arctic Brands Group, the Finland-based spirit company, tasked Metsä Board to design the dramatic package using MetsäBoard Pro FBB Bright lightweight folding boxboard.
Metsä Board designed the package structure, the original graphics, and the embossing. The Northern Lights image was created by printing on top of Envirofoil®, a plastic-free, holographic metallization effect designed by the paper converter, Hazen. It uses 1% of the aluminium of traditional foil laminates– making it economical and environmentally friendly.
“We wanted to convey an image of a clean, crisp winter’s night highlighted by the flaming exotic Northern Lights,” says Mark Beamesderfer, Packaging Services Director Americas, Metsä Board. “Producing such highly challenging print requires a lot from the material. Smoothness and stiffness is required, so the paperboard properties had to offer a uniform smooth surface, crease and fold exceptionally well, and provide economic and environmental superiority.”
For further information, please contact:
Marjo Halonen, VP Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Metsä Board is a leading European producer of premium fresh fibre paperboards and forerunner in sustainability. We produce premium lightweight folding boxboards, food service boards and white kraftliners for consumer goods packaging as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. We aim for completely fossil-free mills and raw materials by 2030.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2019, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.
In 2019, Metsä Group’s sales totalled EUR 5.5 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.