Stoke-on-Trent – February 18, 2013

Farmers and contractors considering replacing their agricultural tyres now have an added incentive to invest in a set of Michelin’s patented Ultraflex technology tyres as they will receive a free iPad Mini.

The offer is only available to customers purchasing four Ultraflex technology tyres from one of Michelin’s 37 Exelagri dealers.  The tyres must be bought, supplied and fitted in a single transaction before the end of April 2013 to qualify.

After purchasing the tyres, customers must complete an in-store redemption form and post it to Michelin with a copy of the original purchase receipt –to receive their iPad Mini.

Michelin’s range of Ultraflex technology tyres are designed to carry the same load at lower pressures, or heavier loads at the same pressure.  This ensures better traction on dry and wet soil, a larger footprint with less soil compaction for increased yield and improved fuel economy, plus improved driver comfort.

Designed specifically for agricultural equipment, the full range includes AxioBib and XeoBib tyres for use on tractors, CerexBib tyres for combine harvesters and SprayBib tyres for self-propelled sprayers.

To find your nearest Exelagri dealer, please call Michelin’s agricultural team on 0845 366 1540 or visit

All redemption forms must be received by 31 May 2013.


Michelin (

With more than 111,000 employees and sales organisations in more than 170 countries, Michelin is the worldwide leader in tyre manufacture. Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, cars, bicycles, earthmovers, farm equipment, trucks, motorcycles and even the US space shuttle. Michelin has 70 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel & restaurant guides, maps and road atlases, and offers electronic mobility support services on Research and development is undertaken in technology centres in Europe, USA and Japan. 

For further press information please contact:

Paul Cordle, Michelin Press Office
Tel: + 44 (0) 1782 402341           Email:

James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   Fax: +44 (0)20 8544 4711   E-mail:



About Us

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (



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