MICHELIN MAN LOGS ON TO AGRICULTURE

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Stoke-on-Trent – June 19, 2012

Farmers and contractors can access detailed tyre information online, following the launch of a dedicated Michelin farming website for the UK and Ireland.

Available at www.michelin-agricultural-tyres.co.uk – the website contains detailed technical information for every size of tyre in Michelin’s extensive agricultural range.  This includes recommended pressure settings and load ratings, available to download 24/7 at the click of a mouse or swipe of a finger.

The site also incorporates an online tyre selection tool to help customers specify the optimum tyre for their specific machinery and intended application.  A search function can also find the nearest Michelin Exelagri dealer from a carefully chosen network of tyre specialists, which have each earned Michelin’s mark of approval.

Other features on the website include a learning section, which offers practical advice on topics ranging from how to understand sidewall markings, to the benefits of optimising tractor tyre set-up and safe tyre storage.

The website covers Michelin’s complete range of tyres for tractors, combine harvesters, sprayers, trailers and Compact Line equipment, which includes telescopic handlers, backhoe loaders, excavators, all-terrain forklifts and skid-steer loaders.

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Michelin (www.michelin.co.uk)

With more than 111,000 employees and sales organisations in more than 170 countries, Michelin is the worldwide leader in tyre manufacture. Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, cars, bicycles, earthmovers, farm equipment, trucks, motorcycles and even the US space shuttle. Michelin has 70 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel & restaurant guides, maps and road atlases, and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Europe, USA and Japan. 

For further press information please contact:

Paul Cordle, Michelin Press Office
Tel: + 44 (0) 1782 402341      Email: paul-m.cordle@uk.michelin.com

James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   Fax: +44 (0)20 8544 4711   E-mail:
james.keeler@garnettkeeler.com

MICHA/039/12

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