MICHELIN PREVIEWS ‘SUPER-SIZE’ TYRE AT CEREALS 2012

Cereals 2012, 13-14 June 2012, Stand No. F615


(Stoke-on-Trent – June 12, 2012) – Michelin is previewing the largest farm tyre it has ever manufactured, at Cereals 2012; a new dimension in the AxioBib range designed specifically for high horsepower tractors.

The Michelin AxioBib IF 900/60 R 42 has a diameter of 2.15 metres and will be launched onto the UK replacement tyre market in July 2012.  This Improved Flexion (IF) flotation tyre is ideal for demanding crop farming operations such as ploughing, where farmers and contractors are increasingly utilising larger machines to plough fields faster.

Commenting on the ‘super-sized’ AxioBib, Mike Lawton, Michelin’s Commercial Director of Agriculture, says: “Demanding crop farming activities such as ploughing depend largely on the ability of the tractor tyres to provide traction.  Like all tyres in the AxioBib range, this new tyre benefits from operating at a low pressure and with a 16 per cent larger footprint than an equivalent tyre made using conventional technology.

“This latest AxioBib tyre is specially designed to allow the most powerful tractors to make full use of the massive amount of engine torque available.  The ability to generate superior traction means farmers save time and use less fuel, which helps to make their operations more economically viable.”

AxioBib tyres are manufactured using Michelin’s patented Ultraflex technology, which allow them to carry heavy loads at a lower pressure.  For example, a 6,500 kg load can be carried with 0.8 bar less pressure than on tyres built using conventional technology.  This lower pressure helps to reduce soil compaction and rut depth, even during heavy work, which in turn helps to preserve the land’s yield potential.

On the road, AxioBib tyres can be driven at speeds of up to 65 km/h (40mph), where local speed limits permit.  When fitted in place of conventional tyres they also improve driver comfort by reducing vibrations and noise.

In addition to the new AxioBib IF 900/60 R 42, Michelin will be exhibiting a wide selection of tyres from across its growing Ultraflex technology range – including examples of the XeoBib, CerexBib and SprayBib.

Soil and Water Management – Knowledge Trail

As part of Michelin’s membership of the Soil and Water Management Centre, it is taking part in a unique ‘Knowledge Trail’ at Cereals 2012.

The Michelin stand is one of five member stands at the event where visitors can test their knowledge by answering questions on soil and water management.

Members of the BASIS Professional Register (www.basis-reg.com) can earn four BASIS points by completing the 20-question trail.  To qualify, visitors must scan their membership cards when they return a completed questionnaire to the BASIS stand before leaving the event.

ends

Michelin (www.michelin.co.uk)

With more than 111,000 employees and sales organisations in more than 170 countries, Michelin is the worldwide leader in tyre manufacture. Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, cars, bicycles, earthmovers, farm equipment, trucks, motorcycles and even the US space shuttle. Michelin has 70 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel & restaurant guides, maps and road atlases, and offers electronic mobility support services on ViaMichelin.com. Research and development is undertaken in technology centres in Europe, USA and Japan. 

For further press information please contact:

Paul Cordle, Michelin Press Office
Tel: + 44 (0) 1782 402341      Email: paul-m.cordle@uk.michelin.com

James Keeler, Garnett Keeler PR, Inver House, 37-39 Pound Street,
Carshalton, Surrey, SM5 3PG
Tel: +44 (0)20 8647 4467   Fax: +44 (0)20 8544 4711   E-mail:
james.keeler@garnettkeeler.com

MICHA/038/12

PHOTO CAPTION: The Michelin AxioBib IF 900/60 R 42 has a diameter of 2.15 metres and will be launched onto the UK replacement tyre market in July 2012.  

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Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)

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Like all tyres in the AxioBib range, this new tyre benefits from operating at a low pressure and with a 16 per cent larger footprint than an equivalent tyre made using conventional technology.
Mike Lawton, Michelin’s Commercial Director of Agriculture