Stoke-on-Trent – February 13, 2013

Gordon Brookes, 53, has returned to Michelin’s agricultural division in Stoke-on-Trent, taking over the role of Technical Manager for the UK and Republic of Ireland from Laurent Mozziconacci.

Brookes started his career in the early 1980s running his own company building racing and rally cars. He joined Michelin in 1987 as a multi-product line sales manager and after six years he moved into the agricultural division, where he spent three years, before progressing into the OE and wholesale side of the agricultural department.

Brookes’ Michelin career then took a change of direction as he joined the truck division in 2006, looking after the tyre requirements of some of the company’s biggest customers, including Eddie Stobart, Gist and Morrisons.  For the last five years he has lead the original equipment side of the truck division as OE Sales Manager, dealing with commercial vehicle manufacturers and importers in the UK.

Speaking about his new appointment, Brookes says: “When this opportunity came up, I thought it was too good to miss.  I have a long history with Michelin and an extensive background and interest in agriculture specifically.”

Brookes’ new role will see him reporting to Mike Lawton, Commercial Director of Michelin’s agricultural division.  He will manage all the technical elements of Michelin’s agricultural product range, dealing with tyres for a wide range of farm machinery from tractors to combine harvesters, and sprayers to telehandlers.

He adds: “I believe the experience of working with the farming community is essential in this role.  I understand what the customers need their tyres to do, and I have the opportunity to have a more hands on role, offering the engineering support for the extensive range of products we have on offer.”

In particular, Brookes sees further opportunities for increasing the popularity of the company’s Ultraflex Technology tyres throughout the farming sector. He explains: “I want to work with customers to show them the advantages of using the latest technology products to lower tyre pressures in the field, which will in turn improve tyre and soil performance, save fuel, and increase yields.”

Mozziconacci returns to Clermont-Ferrand in France to take up his new position as Off Road Tyre Specialist within the truck tyre division.


Michelin (

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including aircraft, bicycles, cars, earthmoving machines, farm equipment, trucks and motorcycles. Michelin employs 115,000 people, has sales organisations in more than 170 countries and operates 69 production sites in 18 countries throughout five continents. The Company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services on Research and development is undertaken in technology centres in Asia, Europe and North America.

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Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (



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