Customer Survey Giant Expands to Europe & Middle East

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The Creation of Germany-based Fast Insight Increases Mindshare Technologies’ Worldwide Presence

MUNICH, BASEL, February 2, 2011 – MINDSHARE TECHNOLOGIES, the leader in customer feedback management, continues to expand worldwide with its new brand, “Fast Insight.”

Mindshare Technologies provides real-time feedback and analysis to managers at both the executive and the individual location levels. Fast Insight will offer the same Mindshare features and products, including: (1) real-time feedback, (2) problem alerts, (3) text analytics, (4) a recommendation engine that tells managers what problems to fix and how, (5) feedback analysis that allows managers to monitor and compare satisfaction ratings, and (6) key driver analysis.

Businesses of all sizes throughout Europe and the Middle East can now manage customer feedback with the most diverse and the most powerful approach. To create Fast Insight, Mindshare teamed up with Europe’s leader in Mystery Shopping, INTERNATIONAL SERVICE CHECK. This unique partnership between sometimes-competing industries should prove to be a fruitful venture for all parties involved, especially Fast Insight’s new customers.

"With this partnership we’re able to offer our European customers an innovative and highly flexible customer feedback management system,” said Robert Hauser, Director at Fast Insight. “Our new real-time alerts will allow location managers to respond immediately to customer complaints and recover at-risk customers.”

Based in Salt Lake City, Mindshare already serves 28 languages in countries across the globe. Fast Insight gives Mindshare an additional physical presence in European markets, providing customer feedback management in any national language to virtually any consumer industry, including: retail, restaurants, call centers, and even hospitals.

“We are very excited to have a European presence in Fast Insight,” said Lonnie Mayne, Mindshare EVP of Sales. “It signifies how quickly the Voice of the Customer industry is growing. Working with INTERNATIONAL SERVICE CHECK to create Fast Insight will provide an excellent service to many companies across Europe who know that customer satisfaction is the key to successful business.”

Zach Zavoral

Mindshare Technologies Public Relations

(810) 743-7304

zzavoral@mshare.net

About Fast Insight

Fast Insight was born in late 2010 by the two most effective customer satisfaction management companies in the world: Europe’s INTERNATIONAL SERVICE CHECK, specializing in mystery shopping, and Mindshare Technologies, specializing in automated customer feedback management. Fast Insight provides European and Middle East businesses with real-time alerts and customer feedback reporting to improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Fast Insight serves any national language in more than 25 different industries, including: restaurant, retail, hospitality, financial, salon, automotive and travel. For more information, visit www.fast-insight.com or www.mshare.net. Or call Fast Insight’s German office at 0049 89 41613008 or its UK office at 0044 870 471 1834.

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