MINDSHARE TECHNOLOGIES RECEIVES ARBY’S RED HAT SUPPLIER ACHIEVEMENT AWARD
SALT LAKE CITY, Dec. 8, 2010 – Arby’s Restaurant Group, Inc. has named Mindshare Technologies as an Arby’s Red Hat Supplier Achievement Award winner. The award was presented during Arby’s Worldwide Franchise Convention held in Phoenix, Oct. 3-6, 2010.
The Arby’s Red Hat Supplier Achievement Awards recognize Arby’s suppliers who have provided superior levels of service and support to the Arby’s system.
Mindshare Technologies, a leading provider of enterprise feedback solutions, worked with the Arby’s team to develop, test and implement an innovative voice of the customer program, which was rolled out as Arby’s Promise Check (APC) in 2009. APC captures real-time data on customers’ opinions and dining experiences in Arby’s restaurants. Customers provide immediate feedback through surveys, which is then translated into actionable intelligence through powerful and incisive reporting.
“Mindshare arms us with vital information on how we’re performing operationally from the front line in each restaurant,” said Chuck Sliker, Sr. Vice President, Operations Services Group, Arby’s Restaurant Group, Inc. “It also gives us key insights into new products, customer demographics and visit frequency.”
“It is exciting to work with a company that really understands the importance of customer feedback,” said Richard Hanks, President of Mindshare. “The Arby’s family cares about listening to, and providing the best experience for their customers.”
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About Arby’s Restaurant Group, Inc.
Known in the fast food industry for creating unique, premium sandwiches, Arby’s has been in the roast beef business since 1964 when the Raffel Brothers first opened an Arby’s® restaurant under a glowing neon cowboy hat in Boardman, Ohio. Today, headquartered in Atlanta, Arby’s Restaurant Group is the second largest quick-service sandwich chain in the U.S. with nearly 3,700 restaurants system wide. In addition to its classic, slow-roasted, freshly sliced roast beef and Beef ‘n Cheddar sandwiches, Arby’s one-of-a-kind menu also includes a deli-style Market Fresh® line of sandwiches, toasted subs and salads, Curly Fries, Jamocha shakes and the 2010 introduction of a national Value Menu, starting at $1. Arby’s Restaurant Group, Inc. is a subsidiary of Wendy’s/Arby’s Group, Inc. (NYSE: WEN). To learn more about Arby’s, please visit www.arbys.com.
About Mindshare Technologies
Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net.
Contacts
Media: Kathy Siefert, 678-514-4152 or ksiefert@arbys.com
Zach Zavoral, 801-743-7304 or zzavoral@mshare.net
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