Perwyn-backed Miss Group invests in growth with senior hire

Fast-growth international web hosting business, Miss Group, has strengthened its senior leadership team with the appointment of a chief marketing officer.

David Nordberg joins the Perwyn-backed business where he will oversee the development and implementation of a comprehensive marketing strategy that will support the company’s ambitious growth plans and service offering as a best-in-class provider of hosting, domain and other web services.

David joins from his role as chief product officer at gaming and e-sports platform, G-Loot, and board position with e-sports app, Strafe. He brings more than 20 years’ experience in building international brands, cross-functional teams and new business models for a range of fast-growth online businesses.

His appointment follows a strong period of growth for the Group, which completed two acquisitions in March 2021 – Seravo and MMD Networks. This brings the total number of acquisitions completed by Miss Group to 14 since 2018, with five completed under Perwyn-ownership since February 2020.Miss Group now services more than 218,000 customers worldwide and employs more than 300 people with offices throughout Sweden, UK, Lithuania, Spain, Finland, Bulgaria, USA, Canada, Mexico and India.

Mattias Kaneteg, Miss Group founder and CEO, said: “We have continued to accelerate our growth with a bold buy-and-build strategy that has significantly increased our global customer network. With David’s impressive track record of working with scalable online businesses, bringing new products to market at pace to serve international customers bases, it was clear that his experience and skills set were the right fit for our business.

“David has already proactively demonstrated his ability to find solutions that meet our business’ strategic objectives and our customers’ needs, and his contribution will be crucial to achieving our future growth plans.”

David added: “The impressive entrepreneurial drive of Miss Group’s team, combined with the unique opportunity to build strong brands across multiple geographical regions, made a very compelling offer.

“I believe Miss Group is extremely well positioned to continue its fast-paced growth and I look forward to consolidating its local marketing activity to build a robust global marketing strategy with an emphasis on ROI-driven marketing and a focus on continued profitable growth.”
 
About Miss Group   
Founded in 2014, Miss Group is an international web hosting group that offers a range of hosting related services at competitive prices including web hosting, domain registration, VPS, dedicated servers, website builder, SSL-Certificate, SEO Tools, web security and domain management. Miss Group is also an ICANN-accredited Domain Name registrar via Name ISP. Miss Group is a well-established operator in its core markets, with a customer service-oriented model driving industry-leading performance metrics for its >200,000 web hosting customers.  The majority of Miss Group is owned by Perwyn, an international private equity and growth equity investor.

About Perwyn
Founded in 2013, Perwyn is an international private equity and growth equity investor, benefiting from evergreen private funding and an entrepreneurial, operationally-engaged approach. Perwyn seeks to build partnerships with the founders and management teams of high growth businesses, focusing on mid-market buy-outs of companies valued at £/€50-250 million and flexible growth investments.

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Petal & Co.
Joanna Taylor
Joanna@petal.co | 07766024639

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We have continued to accelerate our growth with a bold buy-and-build strategy that has significantly increased our global customer network. With David’s impressive track record of working with scalable online businesses, bringing new products to market at pace to serve international customers bases, it was clear that his experience and skills set were the right fit for our business. David has already proactively demonstrated his ability to find solutions that meet our business’ strategic objectives and our customers’ needs, and his contribution will be crucial to achieving our future growth plans.
Mattias Kaneteg, Miss Group founder and CEO
The impressive entrepreneurial drive of Miss Group’s team, combined with the unique opportunity to build strong brands across multiple geographical regions, made a very compelling offer. I believe Miss Group is extremely well positioned to continue its fast-paced growth and I look forward to consolidating its local marketing activity to build a robust global marketing strategy with an emphasis on ROI-driven marketing and a focus on continued profitable growth.
David Nordberg, CMO of Miss Group