Is Your Product Appropriate for Direct Response TV?
Top direct response company offers advice on product criteria for DRTVPOMPANO BEACH, FL (April 23, 2013) Have you ever wondered how products are selected for the commercials and infomercials you see all the time on TV? Lee Kaplan, Operations Manager for Incredible Discoveries, a division of o2 Media, Inc., and one of the largest producers of direct response infomercials and commercials, explains. “I often get asked the age old question, ‘What makes a product appropriate for direct response TV (DRTV)?’ After spending 16 years in the industry, we have several general guidelines that we