The Missouri Division of Tourism Launches VisitMO Facebook Campaign: “What’s Not to Like about Missouri?”
Jefferson City, Mo. (September, 2011)—If you are not a fan of VisitMO on Facebook, it’s time to update your status; you won’t want to miss the fun! The Missouri Division of Tourism launched a Facebook campaign to draw attention to its new Facebook page: Facebook.com/VisitMO. The campaign “What’s Not to Like about Missouri?” uses tongue-in-cheek slogans such as “We have zero recorded freshwater shark attacks,” and “We are the only state shaped like Missouri,” to connect with users and to encourage sharing. VisitMO fans can post the reasons they like Missouri and spread the campaign to friends using the page's built-in sharing options.
In the first seven days of the promotion, the page received more than 2,000 new page “likes” and hundreds of “likes” on posts and photos.
The campaign landing tab includes a list of “What’s Not to Like about Missouri?” slogans and provides a space for users to add their own ideas, all of which can be instantly shared on their personal walls. Each week, user generated slogans will be selected for review with the potential for publishing as a poster in the campaign. Users will be credited for their efforts and have the ability to share the poster they helped create with their Facebook friends.
“The promotion is fun and connects with Facebook users in a personal way. We hope that people will come to view VisitMO on Facebook as a page with personality and view Missouri not only as a vacation destination, but develop a personal connection to it,” said Katie Steele Danner, director of the Missouri Division of Tourism.
The Facebook page provides the opportunity for Missouri residents to share their first-hand experiences with the myriad of unique Missouri attractions. Additionally, visitors can share their memories and ask questions of the community about travel options. The Missouri Division of Tourism hopes fans of the page will enjoy the fun of the “What’s Not to Like about Missouri?” campaign and also take part in sharing authentic travel advice to travelers who are considering a trip to or through Missouri.
# # #
Sarah Luebbert
Director of Communications
Missouri Division of Tourism
573-522-5501
Stephanie Lynch
Public Relations Manager
Hoffman | Lewis
314-454-3454
slynch@hoffmanlewis.com
The Missouri Division of Tourism (MDT) is the official tourism office for the state of Missouri dedicated to marketing Missouri as a premier travel destination. Established in 1967, the Missouri Division Tourism has worked hard to develop the tourism industry in Missouri to what it is today, an $11.4 billion industry supporting more than 281,000 jobs and generating $900 million in state and local taxes in Fiscal Year 2010. For every dollar spent on marketing Missouri as a travel destination in FY10, $53 was returned in visitor expenditures.
For travel information and to find listings for thousands of Missouri attractions, events and vacation ideas, explore VisitMO.com. While there, you can order a free copy of the 2011 Official Missouri Travel Guide and use the interactive online edition. The Travel Guide is available by calling 800-519-4800; or by downloading the free iPhone app: “Official Missouri Travel Guide.”
Tags: