The Missouri Division of Tourism Launches VisitMO Facebook Campaign: “What’s Not to Like about Missouri?”
Jefferson City, Mo. (September, 2011)—If you are not a fan of VisitMO on Facebook, it’s time to update your status; you won’t want to miss the fun! The Missouri Division of Tourism launched a Facebook campaign to draw attention to its new Facebook page: Facebook.com/VisitMO. The campaign “What’s Not to Like about Missouri?” uses tongue-in-cheek slogans such as “We have zero recorded freshwater shark attacks,” and “We are the only state shaped like Missouri,” to connect with users and to encourage sharing. VisitMO fans can post the reasons they like Missouri and spread the campaign to