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Deception in online reviews: a bigger issue than we might have thought

Online companies are already struggling to deal with “cyber-shilling ,” where people or companies are paid to post negative or positive reviews about products or services. But new research suggests that the problem could be much larger than we might expect. We find evidence that some of the people writing reviews on the website of a prominent private label apparel company have never purchased the products they are reviewing. That

How LinkedIn has changed the game in job searches (and how to use it)

Social media has become an integral component in the recruiting and hiring strategy of all types of firms, from startups to multinational corporations. In particular, LinkedIn  offers robust corporate recruiting tools, giving firms sophisticated means of combing through LinkedIn profiles to find talent, a solid job board that shows users their connections to hiring firms, and company pages that build strong corporate brands. LinkedIn’

Juanjuan Zhang on microlending websites: a poor credit rating can mean a successful loan

When a bank considers a loan , it looks at the borrower’s income, assets, credit history, and plans for the money. On microloan websites, lenders have one other way to evaluate a borrower’s creditworthiness. They can observe the behavior of other lenders. With a colleague, Peng Liu of Cornell University, I have been studying Prosper.com, the largest of the microlending sites. On Prosper, lending is transparent.

Changing a company’s DNA to inspire teamwork

While “teamwork” may sound like the newest business buzz word, it’s actually been around for quite a while. What started as a way to increase productivity in a company has evolved to an actual science today with measurable results. There are many reasons for this, but the clearest involves the need for collaboration. As was noted in a recent Fortune article , even geniuses like Thomas Edison were never “lone inventors.” Business operates in ever evolving collaborative environments due to integrated

Schneider Associates Promotes Catherine Kellogg to Account Executive and and Mike Ruta to Digital Account Executive

BOSTON – September 10, 2013 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, organizations and communities, announces the promotions of Catherine Kellogg to Account Executive and Mike Ruta to Digital Account Executive. After completing a summer internship at Schneider Associates, Kellogg joined the agency as an Account Coordinator in 2012. In her new role, Kellogg is responsible for day-to-day client management, media and community

Sometimes product safety labels send the wrong message

Transparency  and full disclosure are popular notions, especially when applied to consumer product safety. If people have full access to knowledge about product content, then they can decide for themselves whether the product is safe, according to the prevailing view. But when mandated by public policy, transparency and disclosure can have harmful unintended consequences, I have found in my research. For some consumers, the very fact that

Why do Cambridge street vendors set up in remote locations?

On the streets of Cambridge , near the MIT campus, food trucks regularly set up shop selling lunch and snacks to hungry students, staff, and other passersby. The trucks are mobile and can park in any legal, unoccupied spot. One might think the trucks would want to be where students congregate—perhaps near the MIT Great Dome at the engineering library—or where there is heavy foot traffic, like the Kendall Square subway station. But while

The big question for online advertisers: To personalize or not to personalize?

We use the Internet to research  things all the time. Whether it’s a big purchase like a vacation or something smaller like a pair of running shoes, we often begin with a search for the topic online, eventually drilling down to find specific product reviews and details. But what happens when the pattern of websites we visit triggers personalized online ads that follow us around the Internet? If you’re later reading an unrelated

Lessons from the automotive world: Building trust to boost sales

Buying an automobile  is probably the second largest purchase you’ll make after your home. Not only will you spend tens of thousands of dollars on it, but if you are like most people, you’ll live with it for a long time. Given what a major decision it is, one of the biggest factors when deciding which car to purchase is trust. If you don’t trust a particular company, you certainly aren’t going to invest the time and energy to evaluate its

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