Mitsubishi Electric renews strong partnership with customer-focused Logicool

10 October 2013

Mitsubishi Electric has renewed its on-going relationship with specialist air conditioning supplier Logicool Air Conditioning Distribution Ltd, following the company’s success as an official Value Added Reseller (VAR).

Logicool, which celebrates its fifth year of successful trading, is a technically biased and customer-focused specialist supplier of air conditioning, heat pump and ventilation products.  The company has built a strong reputation for superb customer service and project support.

Founder, Karl Richardson has used first-class technical and customer service skills as building blocks for the growth of the company and established Logicool on the basis of understanding and matching customer’s needs.

“Our technical staff are experienced in all sectors of the industry and bring a first-hand understanding of contractor, engineer and end user requirements,” explains Karl Richardson.  “We are delighted at how the relationship with Mitsubishi Electric has gone from strength to strength and look forward to growing our businesses further together.”

The contract renewal follows Mitsubishi Electric’s growth in market share in all areas of business during the current sluggish economic period.

South Derbyshire-based Logicool supplies the market with a full range of heat pumps and air conditioning and Mitsubishi Electric sales and marketing director, Deane Flint is confident that they will continue to enhance the company’s offering to customers.

“Our sales have gone from strength to strength in what has been a tough time for the construction industry and we put this down to delivering products that can make a difference through strong partners like Logicool,” he commented.  “This partnership with Karl and his team extends our ability to deliver what the market needs.”

Logicool was formed in 2008 and Richardson deliberately geared the company’s approach towards busy contractors and consultants.  Having been in the refrigeration and air conditioning industry for over 25 years, Richardson says the company prides itself on knowing what customers need, with old fashioned customer service values tied in with a comprehensive technical sales approach.

“Mitsubishi Electric remains a market-leading pioneer and continues to bring innovative and energy efficient solutions to the market, so we are delighted to strengthen our relationship,” explains Richardson.

Further details on the range of services available from Logicool can be found on the dedicated website at


PICTURE CAPTION: Logicool founders, Karl and Gill Richardson.

Note to editor:

Founded in 1921, Mitsubishi Electric is a global, market leading, environmental technologies manufacturer, producing an advanced range of heating, air conditioning and ventilation equipment. The company realises that ensuring the right solutions are selected for each individual building, requires collaboration by all involved. Mitsubishi Electric has therefore changed the way it does business to ensure engagement with all involved in delivering sustainable buildings so that together, we can make a world of difference.

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“Mitsubishi Electric remains a market-leading pioneer and continues to bring innovative and energy efficient solutions to the market, so we are delighted to strengthen our relationship.”
Karl Richardson