Movember Enlists Canadians to Join Generation Mo
Registration now open for its 7th annual fight for men’s health
TORONTO, ONTARIO (September 18th, 2013) - Movember, the global movement that raises funds and awareness for men’s health is now open for registration for its 7th annual campaign. Last year, 247,441 Canadians showed their love and support of the moustache, raising a remarkable $42.6 million for men’s health initiatives. Movember funds prostate cancer and men’s mental health initiatives, and through its Global Action Plan (GAP), testicular cancer. To enlist, please visit Movember.com.
Through the power of the Mo, Mo Bros and Mo Sistas raise the funds that allow Movember to support programs that are having an everlasting impact on the lives of Canadian men. To date there have been more than 130 Movember funded Prostate Cancer Canada (PCC) and Movember Foundation programs across Canada.
“As a result of moustaches grown by thousands of Canadians, Movember has been able to fund more than 130 programs across the country, since it started back in 2007,” said Peter Bombaci, Country Director, Movember Canada, “Mo Bros and Mo Sistas have put the spotlight on men’s health and getting Canadian men of all ages thinking, talking and taking action to check up on their health.”
“Having suffered from depression for over 20 years Movember has given me both the courage and opportunity to tell my story.” Kevin Swain, Mo Bro. “I started growing in 2009 and over the years Movember has made me take a closer look at my health and make the changes I need to live a healthier life, I hope by sharing my story today other men will open up about their health.”
Starting today, men and women register at Movember.com to grow or support the Mo. Men start November 1st clean-shaven and grow their moustache for 30 days, getting friends, family and colleagues to join their team and donate to their Mo-growing efforts. Women, or Mo Sistas, are key to the campaign's success. They act as ambassadors for the Mo, spreading the word about men's health and showing their support for the men in their life. At the end of Movember everyone unites to celebrate their journey at official Gala Partés or they can host their own party.
Movember lives online as an engaging and creative digital campaign with over 29 million global page visits in 2012. Making an impact both online and offline, over 2.72 billion conversations were had about men’s health during the 2012 campaign. These conversations go a long way by helping to break down the stigmas around men’s health and raising awareness.
To see your moustache hard at work, visit Movember.com/programs
Movember's 2013 Canadian major partners include Gillette and Deeley Harley-Davidson®.
For more information and to get involved visit – www.movember.com.
Jill Kenney
jill@getfreshpr.com
778.837.1122
Lucas Bailey
lucas.bailey@northstrategic.com
416.917.6738
About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds for prostate cancer, testicular cancer and men’s mental health initiatives. Funds raised are directed to programs run directly by the Movember Foundation and our men’s health partners in each country. Together, the channels work to ensure that Movember funds are supporting a broad range of innovative, world-class programs in line with our strategic goals; living with and beyond cancer, staying mentally healthy, living with and beyond mental illness and men’s health research. Since 2003, 3 million participants have raised over $444MM for the cause, with official Movember campaigns taking place in 21 countries. For more information please visit www.movember.com or @MovemberCA. Movember is a registered charity in Canada - BN 848215604 RR0001.
About Prostate Cancer Canada
Prostate Cancer Canada raises funds for the development of programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer. For more information visit prostatecancer.ca or check our Twitter account at @ProstateCancerC or Facebook at Prostate Cancer Canada.
About Canadian Men’s Health Network
Canadian Men's Health Network (CMHN) is a Movember Foundation advisory committee to Movember Canada that was created to address critical men's health issues today and in the future. The CMHN brings together some of the top scientific and medical professionals from across the country to collaborate on identifying and addressing men's health issues. The first initiative of this network is boys' and men's mental health. For more information please visit – www.movember.com.
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