MQ recruits new Marketing Director from Volvo Cars

Mikael Kruse, currently Brand Communication Director EMEA at Volvo Cars, has been recruited as new Marketing Director at MQ starting February 1 2019.

Mikael has a solid career in marketing that started at the sports brand Adidas global marketing department in Germany. He has also had several roles within Volvo Cars and, among other things, been the campaign manager for the attention-conscious Made by Sweden campaigns that Volvo made with Zlatan, Avicii, Robyn, Oscar Linnros and others.

About taking the step to MQ he says:

"For me, who was a teenager in the 90’s, MQ is a “Swedish classic” and I see it as an incredibly exciting challenge to contribute in this important phase of the company's history. One of my primary tasks is to help to clarify MQ's brand and more clearly define which customer to address, which is a prerequisite for also enhancing communication in the future"

The recruitment is part of the overall work MQ is currently implementing to strengthen the position for the future.

"This is an important and strong addition to our work with increased strength and clarity in our brand and communication. With Michael's broad and deep experience in brand positioning, he has exceptionally much to bring to MQ. I am looking forward to welcoming Mikael as Marketing Manager at MQ with great pleasure", says Ingvar Larsson, President and CEO.

MQ Holding AB owns and operates fashion stores under two business areas: MQ and Joy. MQ is Sweden’s largest retailer of fashion brands today. Through a combination of proprietary and external brands, MQ offers high-fashion menswear and womenswear in attractive stores. Joy targets fashion-conscious women at midlife who desire excellent quality, fit and comfort. The two business areas currently comprise a total of 175 stores as well as online shopping. The MQ Holding share has been listed on the NASDAQ OMX in Stockholm since 18 June 2010. For more information, see www.mq.se