Mr Green viral campaign hits 15 million views

Looking for Entertainment? Ask for Mr Green. That’s what the latest campaign from the award winning gaming operator is communicating and with over 15 million views across viral networks it looks like they are right. 

Mr Green has always focused ruthlessly on offering true entertainment which was innovative and disruptive  already when the brand launched in 2008. Mr Green has a strong focus on responsible gaming and a strive to entertain which means that the gaming operator positions casino and betting as entertainment rather than traditional gamling. This is a big change within the industry, and in line with Mr Green's core principles.

To capitalize on this shift, position themselves at the forefront of online gaming entertainment and continue to break new ground in terms of product development and communication, Mr Green approached UK digital agency The Viral Factory. Their exciting and challenging task was to strengthen Mr Green’s brand awareness by leverage their brand claim "If you are looking for entertainment - Simply ask for Mr Green" through a 100% brand focused digital campaign.

The Viral Factory’s response to this brief was to develop the campaign concept: ‘Live Without A Dull Day’. To express this concept in an online friendly format they created 6 lightly-branded videos around this theme to run as teasers before the branded campaign video went live. Across the 6 videos we’ve achieved over 15 million views.

Mr Green Ltd CMO David Nordberg commented:

“As always trying to go viral is a bold move where timing and execution is everything. We felt this concept had a lot of heart and clearly supported our brand claim. Seeing the videos reach an audience in the millions is very rewarding. Most importantly though it shows we certainly brightened up a few dull days!” 

View teaser videos: https://www.mrgreen.com/int/never-live-dull-day/
View the branded video: https://www.youtube.com/watch?v=qTBKNq3T_EA 

For further information:
David Nordberg
CMO, Mr Green Ltd
David.Nordberg@mrgreen.com
+356 999 73 017 

Mr Green Ltd. is an online gaming company that offers online casino, sportsbook and live casino in 13 countries. Mr Green is an award winning casino operator, named IGA Operator of the Year three consecutive years 2013, 2014, 2015 and Mobile Operator of the Year 2016. Mr Green Ltd. is a fully owned subsidiary of the Swedish company Mr Green & Co AB, listed on Nasdaq Stockholm main market since 2016. 

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About Us

MRG is a fast-growing, innovative iGaming Group with operations in 13 markets. MRG offers a superior experience in a Green Gaming environment. MRG was founded in 2007 and operates the iGaming sites Mr Green, Redbet, 11.lv, Winning Room, Bertil, MamaMiaBingo, BingoSjov and BingoSlottet. The Group had a turnover of SEK 1,192.0 million in 2017 and has over 300 employees. MRG has gaming licenses in Denmark, Italy, Latvia, Malta, the UK and Sportsbook license in Ireland. MRG is listed on Nasdaq Stockholm in the Mid Cap segment under the name Mr Green & Co AB (ticker MRG). Read more at www.mrggroup.com