“The flea seen on the pet is only the tip of the iceberg, representing only 5% of the flea burden. The remaining 95% are developing stages that are in the environment which also needs to be treated. Products with bioactivation can provide a complete solution to the problem as they do more than just kill adult fleas – they also tackle the important environmental aspect by preventing eggs developing into larvae and then into adult fleas. But because the treatment isn’t activated until it’s inside the flea it’s kinder to your pet, your family and your home.”