NCC: “Fear of overcrowding is unfounded”Read original
After signing leases with four new stores in Triangeln, the offering now includes yogurt ice cream, watches and cosmetics. An increasingly varied store mix will meet the shopping needs of 14 million visitors every year.
“The figures speak highly in favor of Triangeln,” says NCC’s Project Manager.
Media speculation that Malmö’s city center will not be able to sustain yet another retail center is misleading. Despite the current recession, NCC’s estimates show otherwise.
“We would never have made such a huge investment without doing our homework. Fear of overcrowding is normal, but totally unfounded. Conditions for continued growth in the area are excellent. The figures speak highly in our favor. Triangeln’s primary catchment area actually shows stronger growth than in Stockholm,” says Ulrika Lindmark, NCC´s Project Manager for Triangeln.
This growth is expected to continue. Over the next five years, the anticipated population increase is 1.5% per year. According to NCC’s estimates, 14 million people will shop at Triangeln in one year.
The equation works due to increased commuting, growing city retail at the expense of external retail, and the steady increase in consumption and disposable income vis-à-vis personal income among people who live in Malmö.
“The location of Triangeln is essentially optimal for leveraging this growth. The bus and train intersection for transport to, from and within Malmö is adjacent to the retail center. We are building at an already established retail center and increasing the offering in the city with a totally new approach,” says Ulrika Lindmark.
One new store is Nice Cream – a newly established yogurt ice cream bar with a DIY concept. Klockan & Smycket, a store that has sold exclusive watches since the 1980s, will open a store in the center, as well as the beauty chain inspired by nature – The Body Shop and makeup store CoolCos, which kick-started last summer with eight stores in Denmark. All stores have recently signed leases with NCC.
In addition to the retail center, Triangeln will house 190 new apartments and 4,600 square meters of office space, with the Sydsvenskan daily as its most recent tenant. The building will also hold a two-story car park with space for 400 vehicles and an underground storage street for deliveries.
For further information, please contact:
Ulrika Lindmark, project manager, NCC Property Development. Telephone: +46 40-31 74 22, +46 70-531 74 22
Jenny Johnsson, press manager, NCC Construction Sweden, South region. Telephone: +46 40-31 72 74, +46 70-589 67 59
NCC’s media line + 46 (0)8-585 519 00, e-mail: email@example.com
All of NCC’s press releases are available on www.ncc.se. NCC is one of the leading construction and property development companies in the Nordic region. In 2011, NCC had sales of SEK 53 billion, with 17,500 employees. NCC Property Development develops and sells commercial properties in defined growth markets in the Nordic region, the Baltic countries and St. Petersburg